To maintain the availability and visibility in the modern trade outlets (supermarkets), ensure the visibility for all the listed products as per the targeted planogram and display location, using all the relevant POSM at all times.
KEY DIMENSIONS AND RELATED JOB RESULTS
• To maintain harmonious PR with trade and prompt & efficient customer service at all the times
• 100% compliance to journey plans.
• 100% Adherence to agreed call sequence and call objectives.
• To achieve set KPIs on Availability, Visibility (BDA implementation /or share of space as per our market share & planograms)
• Proactive management of near expiry and damage items in line with company policy, 100% follow the FIFO.
T. Choithram and Sons was established in 1944 in Sierra Leone, West Africa. Since then, it has developed into an international company spanning Europe, North America, Africa as well as the Gulf. The company is a private business that also funds and manages a group of schools and hospitals in India and West Africa. It was in the 1970s that Choithrams came to the Emirates and since then the supermarkets have found locations throughout the Gulf, namely Oman, Bahrain and Qatar. The company brought with it international expertise, networks and connections built over 75 years in 25 countries.Since then there has been no looking back and Choithrams today is a trusted name and a significant contributor to the fast paced economic and social growth of the Gulf region.