Senior Brand Specialist

AP Brand and Watch Industry Proficiency

• Ensure you maintain the highest level of brand and product knowledge. This includes possessing an exceptional understanding of APs brand fundamentals our rich history and heritage as well as the specificities of our watch collections watch references their main features prices and sales pitches
• Continuously enhance your knowledge and skills by staying up to date on industry trends and best practices. This involves actively monitoring and evaluating other industry players to identify areas of competitive advantage

Brand Awareness & Strategic Development

• Contribute to the development and implementation of creative Brand and Media initiatives aligned with the regional and global Brand strategy
• Support the development of the annual Brand calendar and independently lead selected activations product launches partnerships and brand campaigns
• Identify opportunities to increase Brand visibility awareness and engagement through innovative marketing initiatives and strategic collaborations
• Support the development and execution of partnerships media opportunities and PR initiatives within the region
• Build and maintain strong relationships with key stakeholders agencies suppliers and external partners

Project & Agency Management

• Lead assigned Brand projects activations events and campaigns from planning through execution ensuring alignment with Brand objectives timelines and budgets
• Manage agency and partner coordination ensuring deliverables meet AP standards approved timelines and agreed budgets
• Coordinate cross-functional stakeholders including Retail CRM Logistics Finance and external partners to ensure seamless execution of initiatives
• Conduct post-project reviews and consolidate learnings to improve future activations and execution standards

Operational Excellence

• Track assigned project budgets forecasts purchase orders invoices payments and accruals in coordination with Finance 
• Coordinate Brand-related logistics inventory orders and shipments for events activations boutiques and AP Houses
• Prepare and consolidate Brand reports post-event summaries dashboards and competitive analysis highlighting key insights and recommendations
• Ensure assigned initiatives comply with AP Brand guidelines company policies and internal procedures

Ensure that all actions transactions and decisions are in line with AP company practices and legal requirements. Work with transparency integrity and respect for people and company property. Take accountability for all your actions

Qualifications :

• Bachelors degree in Marketing Communications Business Administration Luxury Brand Management or related field
• 46 years of experience in Brand Marketing Communications Public Relations Events or Luxury Marketing
• Proven track record of managing complex projects events campaigns and multiple stakeholders
• Strong project management organizational and communication skills
• Experience managing agencies suppliers and external partners
• Strong analytical budgeting and operational management skills
• Proficiency in Microsoft Office; experience with marketing and project management tools is a plus
• Experience within the luxury retail hospitality lifestyle or watchmaking industries is preferred
• Fluency in English required; Arabic is an advantage

Additional Information :

Audemars Piguet offers a competitive and comprehensive compensation and benefits package. 

Audemars Piguet is an equal opportunity and affirmative action employer. Audemars Piguet hires without regard to age sex sexual orientation gender identity genetic characteristics race color creed religion ethnicity national origin alienage citizenship disability marital status military status pregnancy or any other legally-recognized protected basis prohibited by applicable law.

Remote Work :

No

Employment Type :

Full-time