Senior Brand Manager, R&I, Gulf

JOB TITLE

Senior Brand Manager R&I Gulf

ABOUT ASTRAZENECA

AstraZeneca is a global science-led patient-focused biopharmaceutical company that focuses on the discovery development and commercialization of prescription medicines for some of the worlds most serious diseases. But were more than one of the worlds leading pharmaceutical companies.

ROLE SUMMARY

Maximize the potential of the AstraZeneca therapeutic portfolio across Gulf through professional and successful working relationship with internal and external customers. Manage the promotion pricing and positioning of the products in the relevant therapeutic portfolio development of a disease area vision and strategy effective resource allocation to optimize sales and profits. Strategize write and implement the marketing plan in relation to the brand. Role is Dubai based and reporting to Gulf Franchise Associate Director R&I

What youll do

Operational Brand Management & Customer Excellence

• Fully accountable for building & driving the brand strategy by providing customer insights acquired during interactions with external and internal customers.
• Participate in the development of the Business Action Plan in close collaboration with the Franchise Associate Director.
• Drives the full implementation of the operational Business Action Plan in close collaboration with the key functional team members.
• Keeps the Business Action Plan updated implement the plan to ensure that Brand objectives are realized including revising the Segmentation & Targeting to ensure full coverage /expansion of target list as per marketing strategy.
• Leads the operational roll-out of the pre-agreed strategic and operational plan (campaign task force monthly implementation meetings).
• Identify potential new market insight and collaborate with Market Intelligence to leverage all important market data to refine action plans or to prioritize activities.
• Develop and understand market research principles/sources/tools/methodology.
• Work with local data to contribute to forecasting models.

Communication & Promotion

• Develop all campaign material and all the briefing documents to ensure maximum impact.
• Leverage guidelines from global brand team and brief campaign task force accordingly to ensure respect of international guidelines.
• Manage actively agencies to ensure optimal use of available financial resources.
• Briefing and selection of agency and review performance of agency and costs.
• Actively contribute in collaboration with the medical team or National Sales team to ensure alignment with strategy the following activities as required: Advisory boards round tables or other expert meetings National symposia/ WebEx/ Webcast/ Virtual summit Launch meetings.
• Be actively involved in the organization of regional and national sales meetings/business reviews as required.
• Ensure full compliance of material / activities with ethical and Code of Ethics (demonstrate and ensure active respect for values business ethics local laws policies and marketing procedures).
• Propose Budget spend on the defined territory & is responsible for accurate budget management.
• Prepare cost estimates for current activities advertising / informing about AstraZeneca brand products and investment budgets.

Stakeholders management

• Build relationships with key internal / external clients.
• Leads Brand Team developing and implementing plans for KEE development & marketing strategy implementation.
• Cooperates with National Sales manager / Sales team to empower sales force strengthening their capacity to implement business strategy. Though: client field visits with MSRs at regular intervals to gain insight on current and future marketing initiatives and ensure correct product information is delivered providing training to MSRs on the promotional materials and product strategy addresses MSRs concerns or questions in regard to brand strategy and promotional materials).
• Report on the status of implementation of the tactical plan to internal customers.
• Establish and maintain strong customer relationships.
• Proactive assessment of brand performance proposing needed actions to tap on opportunities working without supervision successfully addressing outstanding challenges of marketing strategy implementation

Corporate responsibility:

• Maintains highest ethical standards and work in a spirit of AstraZeneca Code of Ethics following rules & norms set by corporate policies
• Ensures that all conducted activities are done in accordance with local legislation and corporate standards.
• Timely reports (as per respective procedures): health/environment/wellbeing related accidents; adverse events that you became aware about; change in status of your Conflict of Interest.

Essential for the role

• Minimum of 5 years Marketing experience in the Pharmaceutical and/or Fast-Moving Consumer Goods (demonstrated ability to network build and maintain relationships with key internal and external stakeholders and ability to work cross-functionally) or 5 years Management experience with a minimum of 3 years Marketing experience.
• Respiratory Specialty or Biologics experience.
• Relevant tertiary qualification (marketing life science/pharma).
• Ability to develop and implement annual brand plans and various projects.
• Cross-functional leadership capability
• Project Management experience.
• Ability to analyze data to formulate business plans.
• Strong organizational skills with a quality focus on Analysis & Planning.
• Leadership & autonomy to initiate & execute responsibility under minimum guidance.
• Proven inspirational leadership when working with stakeholders on guidance alignment & commitment.
• Financial business acumen and experience of working with various forecasting models.
• Communication and influence skills decision Making assertiveness.
• Ability to handle setbacks & working in new environment showing clear examples of resiliency.
• Patient centricity - being passionate about really understanding patients their attitudes to health and who they interact with/are influenced by along the patient journey to ensure patient needs are at the heart of decision-making.
• Translate information into actionable insight - rigorously analysing and synthesising multiple sources of information to uncover powerful new insights that can be applied to create business advantage both now and in the future
• Define winning brand strategies - choosing the most promising brand opportunities and associated priority target audiences. Developing ambitious strategies to overcome barriers to success and truly build the brand.

Desirable for the role

• Gulf experience is preferable.
• Specialty Biologics & Brand launch is preferable.

Why AstraZeneca

At AstraZeneca were dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. Theres no better place to make a difference to medicine patients and society. An inclusive culture that champions diversity and collaboration and always committed to lifelong learning growth and development. Were on an exciting journey to pioneer the future of healthcare.

So whats next

• Are you already imagining yourself joining our team Good because we cant wait to hear from you.
• Are you ready to bring new ideas and fresh thinking to the table Brilliant! We have one seat available and we hope its yours.

Where can I find out more

Our Social Media Follow AstraZeneca on LinkedIn

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Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds with as wide a range of perspectives as possible and harnessing industry-leading skills. We believe that the more inclusive we are the better our work will be. We welcome and consider applications to join our team from all qualified candidates regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment) as well as work authorization and employment eligibility verification requirements.