Senior Brand Manager

Responsibilities:
• Lead consumer researches to develop qualified brand concept, benefit and claims that addresses consumers’ unmet needs.
• Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team.
• Identify consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers.
• Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests.
• Work with other functional teams to find the best solution of supply chain to manage the product cost within affordable level.
• Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of local consumers.
• Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
• Communicate with local market partners, stakeholders and suppliers to drive P&G business initiatives.