SALES & EVENTS CATERING EXECUTIVE

We are looking for a proactive and results-driven Corporate Sales & Events Catering Executive to develop corporate catering business generate new sales opportunities and manage catering requirements for corporate clients private events and business functions.

The ideal candidate will have experience in corporate sales catering hospitality or events with strong client relationship management and business development skills. The role involves identifying new clients preparing quotations coordinating catering orders and ensuring excellent service delivery from enquiry to execution.

1. Corporate Sales & Business Development

• Identify and develop new business opportunities with corporate offices business parks schools hospitals hotels and other potential clients.
• Proactively approach companies and decision-makers to promote bakery products corporate catering packages and event catering services.
• Build and maintain a strong pipeline of corporate clients to achieve monthly and annual sales targets.
• Conduct client meetings presentations tastings and product demonstrations as required.
• Develop long-term relationships with existing clients to generate repeat business and referrals.
• Explore opportunities for recurring catering contracts corporate events meetings conferences and office celebrations.

2. Events & Catering Sales

• Handle enquiries and sales for corporate events private functions meetings parties and special occasions.
• Understand client requirements including menus guest numbers budgets delivery schedules and service expectations.
• Prepare customised catering proposals menus quotations and packages in coordination with the kitchen team.
• Follow up on proposals negotiate commercial terms and convert enquiries into confirmed bookings.
• Coordinate with clients and internal teams to ensure smooth execution of confirmed catering orders.
• Identify opportunities to upsell bakery products desserts customised cakes refreshments and additional catering services.

3. Client & Operational Coordination

• Act as the main point of contact between clients management chefs and the operations team.
• Ensure all client requirements are communicated accurately to the kitchen and production teams.
• Coordinate order confirmations quantities delivery timings special dietary requirements and event logistics.
• Monitor customer satisfaction and resolve service-related concerns professionally.
• Follow up after events to collect feedback and develop opportunities for repeat business.

4. Sales Administration & Reporting

• Maintain an updated database of corporate clients prospects enquiries and sales leads.
• Track quotations conversion rates confirmed orders and revenue generated.
• Prepare regular sales pipeline reports and updates for management.
• Monitor market trends competitor activities and opportunities for new catering packages.
• Ensure timely follow-up on payments and outstanding invoices in coordination with the accounts team.

• Diploma or degree in Sales Marketing Hospitality Management Events Management or a related field is preferred.
• Minimum 24 years of experience in corporate sales catering sales hospitality sales or event sales.
• Experience in a bakery catering company restaurant or food service business would be an advantage.
• Proven ability to generate new business develop corporate accounts and achieve sales targets.
• Strong communication presentation negotiation and client relationship management skills.
• Ability to prepare quotations proposals and customised catering packages.
• Good organisational skills and the ability to manage multiple client enquiries simultaneously.
• Proficiency in MS Office and basic sales reporting; CRM experience is an advantage.
• A proactive customer-focused approach with the ability to work independently and as part of a team.

• Achievement of monthly and annual sales targets.
• Number of new corporate accounts acquired.
• Conversion rate of catering enquiries into confirmed orders.
• Revenue generated from corporate catering and events.
• Growth in repeat business and existing client accounts.
• Client satisfaction and retention.
• Timely follow-up on leads quotations and payments.