Performance & SEO Specialist

Al Boom Marine (ABM) established in 1987 has been at the forefront of the leisure lifestyle and sports retail industry across the GCC and MENA region for nearly four decades. From a single concept store ABM has evolved into a leading omnichannel retailer and distributor continuously adapting to changing consumer trends and market dynamics.

Today the company operates a diversified business spanning retail wholesale and e-commerce supported by a portfolio of world-class brands across its key divisions: Apparel Footwear & Accessories Cycling Consumer Electronics Optical and Sports.

Backed by deep market expertise strong retail execution capabilities and a commitment to exceptional customer experience ABM has established itself as one of the regions most respected retail organizations and a trusted partner for global brands seeking growth across the GCC and wider MENA region.

To lead and optimize ABMs performance marketing and SEO initiatives across both physical retail stores and e-commerce platforms with full ownership of the customer journey from demand generation through to conversion and retention. This role will drive measurable business growth by increasing qualified traffic improving search visibility enhancing customer acquisition efficiency and supporting omnichannel revenue objectives.

This is a great opportunity for a highly organized and detail-oriented individual to join our dynamic and growing team.

Performance Marketing

Plan execute and optimize paid media campaigns across Google Ads Meta (Facebook & Instagram) YouTube TikTok and other relevant digital platforms.

Manage campaign budgets and media spend to maximize return on investment (ROI) return on ad spend (ROAS) customer acquisition and revenue growth.

Develop audience segmentation remarketing customer acquisition and retention strategies.

Support promotional campaigns seasonal trading events product launches and brand activations across both retail stores and e-commerce channels.

Monitor analyze and optimize campaign performance through ongoing testing of creatives targeting bidding strategies and landing pages.

Drive footfall to retail stores and online conversions through integrated omnichannel marketing initiatives.

SEO & Organic Growth

Develop and execute SEO strategies to improve organic traffic search visibility and revenue across e-commerce websites.

Conduct keyword research competitor analysis and content gap assessments to identify growth opportunities.

Optimize category pages product pages landing pages and on-site content in collaboration with the Content & Catalogue team.

Monitor website health technical SEO performance indexing crawlability site speed and Core Web Vitals.

Manage Google Search Console and drive continuous improvements in search rankings and click-through rates.

Website & Ecommerce Performance

Monitor website traffic customer journeys conversion rates and sales performance across all digital properties.

Identify opportunities to improve user experience conversion rate optimization (CRO) and overall website effectiveness.

Partner with UX design content and merchandising teams to optimize landing pages product listings and site navigation.

Lead A/B testing and experimentation initiatives to improve conversion engagement and customer experience.

Support the performance of marketplace channels where applicable including traffic conversion and advertising initiatives.

Analytics & Reporting

Track analyse and report on key performance indicators (KPIs) using Google Analytics 4 Google Search Console Looker Studio and advertising platform dashboards.

Prepare weekly monthly and quarterly performance reports with actionable insights and recommendations.

Monitor customer acquisition costs (CAC) customer lifetime value (CLV) conversion rates ROAS and revenue contribution by channel.

Develop dashboards and performance frameworks to support data-driven decision making.

Stay up to date with digital marketing trends platform updates and industry best practices.

Cross-Functional Collaboration

Work closely with E-Commerce Content & Catalogue Brand Marketing Merchandising and Retail Operations teams.

Align digital marketing initiatives with commercial objectives promotional calendars and inventory priorities.

Support product launches seasonal campaigns and brand activations through integrated SEO and paid media strategies.

Manage and coordinate external agencies media partners and technology vendors to deliver agreed objectives and performance targets.

Bachelors degree in Marketing Digital Marketing Business Administration Information Technology or a related field.

2-4 years of experience in performance marketing SEO digital marketing or e-commerce.

Experience within retail sportswear footwear apparel lifestyle or consumer goods industries is preferred.

Strong knowledge of Google Ads and Meta Ads Manager.

Experience with Google Analytics and Google Search Console.

Understanding of on-page off-page and technical SEO.

Knowledge of keyword research and SEO tools.

Strong analytical and reporting skills.

Proficiency in Microsoft Excel and reporting dashboards.

Excellent communication and project management abilities.