Performance Marketing Specialist

Who we are

Founded in 1978 Al Marwan Group is a diversified organization serving the construction heavy machinery Oil & Gas real estate development and Hospitality sectors across the GCC. The Group operates through multiple business units and subsidiaries delivering integrated solutions supported by strong operational expertise and a well-established regional presence.

The ideal candidate

The ideal candidate is a hands-on performance marketer passionate about lead generation accurate measurement and continuous optimization.

You will own the day-to-day execution of paid lead-generation campaigns across multiple Al Marwan business divisions and marketsfrom budget management and campaign launches to testing tracking and reporting.

To succeed in this role you will be a proactive self-starter with strong commercial judgment relevant experience and a high level of ownership.

Key Responsibilities

• Owning paid media budgets and lead-generation performance across multiple business divisions and markets.

• Planning launching and optimizing campaigns across Google Ads Meta Ads and relevant emerging channels.

• Adapting campaign strategies audiences and messaging to different divisions products and market conditions.

• Monitoring lead quality through the CRM and optimizing for qualified leads

• Continuously testing audiences offers creative copy and landing-page journeys.

• Working closely with developers to test and optimize landing pages for better conversion performance.

• Ensuring conversion tracking attribution and CRM data are accurate and reliable.

• Conducting regular search-term reviews maintaining negative keyword lists and identifying wasted spend.

• Writing and adapting advertising copy in Arabic and English for each market.

• Reporting on performance insights budget pacing and recommended actions.

• Applying new AI-driven capabilities to improve targeting bidding creative testing automation and decision-making.

Required Skills & Qualifications

• 34 years of hands-on experience managing performance marketing and lead-generation campaigns.

• Proven experience running B2B campaigns and optimizing for qualified leads.

• Strong experience with Google Ads Meta Ads Manager and campaign analytics.

• Experience managing campaigns across multiple markets products or business divisions.

• Proven ownership of media budgets and performance targets.

• Experience evaluating lead quality using CRM data and campaign metrics.

• Strong knowledge of conversion tracking attribution pixels UTMs and Google Tag Manager.

• An up-to-date understanding of how AI is changing campaign delivery creative production and optimization.

• Fluency in Arabic and English with strong copywriting and communication skills in both languages.

• Strong commercial judgment attention to detail and a high level of ownership.