أدخل المسمى الوظيفي أو الكلمة الرئيسية
New Media Director
موقع الوظيفة:
الراتب شهرياً:
تم النشر:
6 نوفمبر 2026 (نُشرت قبل 3 ساعة)
تم النشر:
آخر موعد للتقديم:
3 فبراير 2027
آخر موعد للتقديم:
عدد الوظائف الشاغرة:
1 عدد الوظائف الشاغرة
عدد الوظائف الشاغرة:
ملخص الوظيفة
**About HYF Medical Center**
**HYF Medical Center is an international healthcare provider located in Dubai United Arab Emirates.**
**We specialize in:Longevity Medicine Precision Health Management Functional Medicine Regenerative Medicine Dermatology & Aesthetic Medicine Men's Health Women's Health**
**Our mission is to help our members Live Longer Live Better through personalized science-based healthcare and preventive medicine.**
**New Media Director**
Department: Marketing & Business Development
Location: Jumeirah 1 Dubai UAE
Employment Type: Full-time
Vacancies: 1 Position
About the Position
HYF Medical Center is looking for an experienced creative and results-driven New Media Director to lead our new media strategy content operations social media presence digital brand communication and online patient acquisition.
The ideal candidate should have strong experience in social media short-form video content creation digital marketing healthcare medical aesthetics beauty wellness luxury services or premium brands.
The New Media Director will be responsible for building HYF Medical Centers digital presence developing high-quality healthcare and medical aesthetic content increasing online engagement generating qualified leads and converting new media traffic into patients and business opportunities.
The candidate will work closely with the Marketing Director doctors Patient Services team Aesthetic Consultants Membership Consultants and Business Development team.
Key Responsibilities
1. New Media Strategy
Develop and implement HYF Medical Centers overall new media strategy.
Establish content strategies for different platforms and target audiences.
Develop monthly and annual content plans.
Identify new media trends popular topics content formats and growth opportunities.
Monitor competitors and leading healthcare medical aesthetic wellness and luxury brands.
Continuously improve the companys online brand presence and audience engagement.
2. Social Media Operations
Responsible for the daily operation and growth of relevant social media platforms including:
(RED)
relevant platforms
Responsibilities include:
Account management and daily content publishing.
Content scheduling and platform optimization.
Increase followers engagement reach and online visibility.
Develop platform-specific content strategies.
Monitor comments messages inquiries and audience feedback.
Analyze platform performance and continuously optimize content.
3. Content Planning & Creation
Plan and develop high-quality content related to healthcare medical aesthetics longevity wellness and regenerative medicine.
Create content calendars and campaign themes.
Develop short videos Reels TikTok videos educational videos interviews promotional videos and other digital content.
Coordinate with doctors and medical professionals to develop professional healthcare content.
Develop content around doctors expertise treatment technologies patient education and healthcare programs.
Ensure all content is professional engaging accurate and aligned with HYFs premium brand image.
4. Doctor Personal Branding
Develop and manage Doctor Personal Branding / Doctor IP strategies.
Build professional online profiles for doctors and medical experts.
Develop content around doctors expertise qualifications experience and treatment philosophy.
Plan doctor interviews educational videos live sessions and expert content.
Increase doctors online visibility and professional influence.
Convert doctor content and online influence into qualified patient inquiries.
5. Patient Acquisition & Lead Generation
Use new media platforms to generate qualified patient leads.
Develop content and campaigns designed to attract potential patients.
Convert social media traffic into consultations appointments and treatment opportunities.
Coordinate with Patient Services Aesthetic Consultants and Membership Consultants for lead follow-up.
Track leads generated from different platforms and campaigns.
Improve the conversion rate from content inquiry consultation treatment.
6. Medical Aesthetic & Healthcare Content
Develop and promote content for:
Dermatology & Aesthetic Medicine
Laser Treatments
Injectables & Skin Treatments
Regenerative Medicine
Stem Cell / Regenerative Healthcare Programs
Longevity & Anti-Aging
Preventive Healthcare
Executive Health Check-ups
Mens & Womens Health
Wellness & Health Management
Premium Healthcare Membership Programs
Ensure all medical-related content is reviewed and approved by appropriate medical professionals when necessary and complies with applicable UAE healthcare advertising requirements.
7. Short Video & Visual Content Production
Plan and manage short-form video production.
Coordinate filming with doctors nurses consultants patients and other team members.
Work with photographers videographers editors designers and external production agencies.
Develop creative concepts scripts storyboards and shooting plans.
Monitor the quality and consistency of visual content.
Stay updated with viral trends and emerging content formats.
8. Campaigns & Online Promotions
Plan and execute new media campaigns for medical and aesthetic services.
Develop seasonal promotional educational and VIP campaigns.
Support online campaigns for new services doctors treatment programs and membership programs.
Coordinate new media campaigns with offline events and marketing activities.
Analyze campaign performance and optimize content based on results.
9. KOL / Influencer & Partnership Management
Identify suitable KOLs influencers content creators and healthcare-related opinion leaders.
Develop and manage influencer and KOL collaborations.
Organize doctor interviews influencer visits clinic experiences and collaborative content.
Establish long-term relationships with relevant creators and media partners.
Evaluate collaboration performance and ROI.
10. Data Analysis & Performance Management
Monitor new media KPIs and platform performance.
Analyze followers reach engagement views inquiries leads and conversion rates.
Track traffic and leads generated from each platform.
Prepare regular new media performance reports.
Identify high-performing content and replicate successful strategies.
Continuously optimize content and campaigns based on data.
Qualifications & Experience
Bachelors degree in Marketing Communications Media Digital Marketing Journalism Business Administration or a related field preferred.
Minimum 35 years of experience in new media social media digital marketing content operations or a related field.
Experience in healthcare medical aesthetics dermatology beauty wellness luxury hospitality or premium brands is highly preferred.
Strong experience managing social media accounts and digital content.
Proven experience in short-form video and content creation.
Experience with TikTok Instagram Xiaohongshu WeChat Douyin or other major social platforms.
Experience with KOL/influencer marketing is an advantage.
Experience building personal brands or professional profiles is highly advantageous.
UAE/Dubai market experience is preferred.
Key Skills
New Media Media -Form Media Lead Generation Digital Brand Personal / Influencer & Video & Lead Analytics
**Languages**
Excellent English Mandatory
Chinese Highly Preferred
Arabic or Russian Advantageous
**Personal Attributes**
The ideal candidate should be:
Creative energetic and highly proactive
Passionate about social media and digital content
Highly aware of current social media trends
Strong in storytelling and content creativity
Excellent communication and interpersonal skills
Commercially aware and results-oriented
Strong organizational and project management skills
Comfortable working with doctors and senior management
Confident in front of and behind the camera
Able to work independently and manage multiple projects
Experienced in working with VIP and international audiences
Professional responsible and sensitive to brand reputation
Passionate about healthcare medical aesthetics wellness and premium patient experience
Key Performance Indicators (KPIs)
Social media follower growth
Content reach and impressions
Video views and engagement
Qualified leads generated
Social media inquiries
Lead-to-consultation conversion
Consultation-to-treatment conversion
New patients generated through new media
Marketing-generated revenue
KOL/influencer campaign performance
Doctor personal brand growth
Website and social media traffic
Overall online brand awareness
What We Offer
Competitive salary: AED /month
Performance-based incentives
DHA-compliant medical insurance
Employment visa
Paid annual leave
Professional training and development
Opportunity to work with experienced international medical professionals
Exposure to VIP and international patients
Career growth opportunities
Professional and multicultural working environment
Opportunity to build and lead the new media presence of a premium healthcare brand in Dubai
How to Apply
Interested candidates are invited to send their CV and relevant portfolio/work samples to:
Email:
Phone / WhatsApp:
Subject: New Media Director Dubai
关于HYF医疗中心
HYF医疗中心是一家位于阿联酋迪拜的国际医疗机构我们专注于长寿医学精准健康管理功能医学再生医学皮肤科与美容医学男性健康女性健康我们的使命是通过个性化科学化的医疗和预防医学帮助会员实现活得更长活得更好关于 HYF Medical Center
HYF Medical Center 是一家位于阿联酋迪拜的国际医疗服务机构
我们的专业领域包括
长寿医学Longevity Medicine
精准健康管理Precision Health Management
功能医学Functional Medicine
再生医学Regenerative Medicine
皮肤科与医美Dermatology & Aesthetic Medicine
男性健康Men's Health
女性健康Women's Health
我们的使命是通过个性化以科学为基础的医疗服务和预防医学帮助我们的会员和患者实现Live Longer Live Better 活得更久生活得更好
**新媒体运营总监New Media Director**
部门 市场营销与商务发展部
工作地点 阿联酋迪拜 Jumeirah 1
工作性质 全职
招聘人数 1人
职位简介
HYF Medical Center 现招聘一名经验丰富富有创意并以结果为导向的新媒体运营总监全面负责公司的新媒体战略内容运营社交媒体平台建设数字品牌传播以及线上患者开发
理想候选人应在社交媒体短视频内容创作数字营销医疗健康医疗美容美容健康管理高端服务或高端品牌等领域拥有丰富经验
新媒体运营总监将负责打造 HYF Medical Center 的数字品牌形象策划并制作高质量的医疗健康及医疗美容内容提高线上互动和品牌曝光获取精准客户线索并将新媒体流量转化为患者及实际业务机会
该职位将与市场营销总监医生团队患者服务团队医美咨询师医疗会员顾问及商务发展团队密切合作
主要工作职责
1. 新媒体战略
制定并实施 HYF Medical Center 整体新媒体发展战略
针对不同新媒体平台及目标客户群体制定内容策略
制定月度及年度内容运营计划
持续关注新媒体趋势热门话题内容形式及市场增长机会
研究竞争对手以及领先的医疗健康医疗美容健康管理和高端品牌
持续提升公司的线上品牌形象曝光度及用户互动
2. 社交媒体运营
负责相关社交媒体平台的日常运营及增长包括
Instagram TikTok Facebook LinkedIn YouTube
小红书RED微信微信视频号抖音其他相关新媒体平台
主要工作包括
负责社交媒体账号管理及日常内容发布
制定内容发布计划并优化平台运营
提升粉丝数量用户互动内容覆盖率及线上曝光度
针对不同平台制定相应的内容运营策略
及时关注评论私信客户咨询及用户反馈
分析各平台运营数据并持续优化内容及运营策略
3. 内容策划与创作
策划并制作医疗健康医疗美容长寿医学健康管理及再生医学相关的高质量内容
制定内容日历及营销主题
策划短视频ReelsTikTok视频健康科普视频医生访谈宣传视频及其他数字内容
与医生及医疗专业人员合作制作专业医疗健康内容
围绕医生专业领域医疗技术患者教育及医疗健康项目进行内容策划
确保所有内容专业有吸引力准确并符合 HYF 高端医疗品牌形象
4. 医生个人品牌打造
负责制定及执行**医生个人品牌Doctor Personal Branding / Doctor IP**运营策略
建立和完善医生及医疗专家的专业线上形象
围绕医生的专业领域资质临床经验及医疗理念进行内容策划
策划医生访谈医疗科普视频直播及专家内容
提升医生的线上曝光度专业影响力及个人品牌价值
将医生个人品牌影响力转化为精准患者咨询及业务线索
5. 患者开发与客户线索获取
利用新媒体平台获取精准患者及潜在客户线索
策划能够吸引潜在患者的内容及营销活动
将社交媒体流量转化为医疗咨询预约及治疗机会
与患者服务团队医美咨询师及会员顾问协调进行客户线索跟进
跟踪不同平台及营销活动产生的客户线索
持续提高
内容 客户咨询 医疗咨询 治疗
整个转化流程的效率和转化率
6. 医疗美容及医疗健康内容
负责策划和推广以下项目相关内容
皮肤科及医疗美容
激光治疗
注射美容及皮肤治疗
再生医学
干细胞/再生医学项目
长寿医学及抗衰老
预防医学
高端健康体检
男性健康及女性健康
健康管理及健康服务
高端医疗会员计划
确保所有医疗相关内容在必要时由相应的医疗专业人员审核和批准并符合阿联酋相关医疗广告及宣传规定
7. 短视频及视觉内容制作
策划并管理短视频内容制作
协调医生护士咨询师患者及其他团队成员参与拍摄
与摄影师摄像师视频剪辑师设计师及外部制作机构合作
制定创意方案视频脚本分镜及拍摄计划
监督视觉内容的质量及品牌统一性
持续关注热门趋势爆款内容及新兴内容形式
8. 营销活动与线上推广
策划并执行医疗及医疗美容项目的新媒体推广活动
制定季节性促销健康科普及VIP营销活动
支持新项目新医生医疗治疗项目及会员计划的线上推广
将新媒体营销与线下活动及市场推广活动相结合
分析活动效果并根据数据持续优化内容及营销策略
9. KOL / 网红及合作伙伴管理
寻找适合 HYF Medical Center 的KOL网红内容创作者及医疗健康领域意见领袖
开发并管理KOL及网红合作项目
策划医生访谈网红到访诊所体验及联合内容制作
与相关内容创作者及媒体合作伙伴建立长期合作关系
评估KOL/网红合作效果及投资回报率ROI
10. 数据分析与绩效管理
监测新媒体KPI及各平台运营表现
分析粉丝增长内容覆盖率互动率视频播放量咨询量客户线索及转化率
跟踪各平台产生的网站流量及客户线索
定期制作新媒体运营及业绩报告
分析高表现内容并复制成功的内容策略
根据数据持续优化内容及营销活动
任职资格与工作经验
市场营销传媒数字营销新闻传播工商管理或相关专业本科及以上学历优先
35年以上新媒体社交媒体数字营销内容运营或相关工作经验
具有医疗健康医疗美容皮肤科美容健康管理奢侈品酒店或高端品牌相关经验者优先
具备丰富的社交媒体账号运营及数字内容管理经验
具有短视频策划拍摄或内容创作经验
熟悉 TikTokInstagram小红书微信抖音或其他主流社交媒体平台
具有KOL/网红营销经验者优先
具有个人品牌打造医生IP运营或专业人士个人账号运营经验者优先
具有阿联酋/迪拜市场工作经验者优先
核心技能
新媒体运营.社交媒体运营.数字营销.内容策略.内容创作.短视频运营.视频制作.社交媒体增长.患者线索开发.数字品牌建设.医生个人品牌打造.KOL / 网红营销.市场营销活动策划.文案创作.摄影及视频制作协调.数据分析.CRM及客户线索管理.市场营销数据分析
**语言要求**
英语优秀必须.中文优先.阿拉伯语或俄语优先考虑
**个人素质**
理想候选人应具备
富有创意精力充沛积极主动.热爱社交媒体及数字内容.对当前社交媒体趋势具有高度敏感度.具有较强的内容策划故事讲述及创意能力.具备优秀的沟通能力和人际交往能力.具有商业意识及结果导向.具有较强的组织能力和项目管理能力.能够与医生及公司高级管理层良好合作.不仅能够进行幕后内容策划也能够自信地出镜.能够独立工作并同时管理多个项目
具有VIP及国际客户群体运营经验.专业负责任并高度重视品牌声誉.对医疗健康医疗美容健康管理及高端患者服务具有热情
我们提供
具有竞争力的薪资绩效奖金及激励机制符合DHA要求的医疗保险工作签证带薪年假专业培训及职业发展机会与经验丰富的国际医疗专业人士合作的机会VIP及国际患者服务经验良好的职业晋升空间专业多元化的国际工作环境参与打造和管理迪拜高端医疗品牌新媒体体系的机会
申请方式
有意向的候选人请将个人简历CV及相关作品集/过往作品Portfolio / Work Samples发送至
Email
Phone / WhatsApp
邮件主题New Media Director Dubai
职位类型全职
薪资 AED15000.00至AED20000.00每月
Work Location: 现场办公
**HYF Medical Center is an international healthcare provider located in Dubai United Arab Emirates.**
**We specialize in:Longevity Medicine Precision Health Management Functional Medicine Regenerative Medicine Dermatology & Aesthetic Medicine Men's Health Women's Health**
**Our mission is to help our members Live Longer Live Better through personalized science-based healthcare and preventive medicine.**
**New Media Director**
Department: Marketing & Business Development
Location: Jumeirah 1 Dubai UAE
Employment Type: Full-time
Vacancies: 1 Position
About the Position
HYF Medical Center is looking for an experienced creative and results-driven New Media Director to lead our new media strategy content operations social media presence digital brand communication and online patient acquisition.
The ideal candidate should have strong experience in social media short-form video content creation digital marketing healthcare medical aesthetics beauty wellness luxury services or premium brands.
The New Media Director will be responsible for building HYF Medical Centers digital presence developing high-quality healthcare and medical aesthetic content increasing online engagement generating qualified leads and converting new media traffic into patients and business opportunities.
The candidate will work closely with the Marketing Director doctors Patient Services team Aesthetic Consultants Membership Consultants and Business Development team.
Key Responsibilities
1. New Media Strategy
Develop and implement HYF Medical Centers overall new media strategy.
Establish content strategies for different platforms and target audiences.
Develop monthly and annual content plans.
Identify new media trends popular topics content formats and growth opportunities.
Monitor competitors and leading healthcare medical aesthetic wellness and luxury brands.
Continuously improve the companys online brand presence and audience engagement.
2. Social Media Operations
Responsible for the daily operation and growth of relevant social media platforms including:
(RED)
relevant platforms
Responsibilities include:
Account management and daily content publishing.
Content scheduling and platform optimization.
Increase followers engagement reach and online visibility.
Develop platform-specific content strategies.
Monitor comments messages inquiries and audience feedback.
Analyze platform performance and continuously optimize content.
3. Content Planning & Creation
Plan and develop high-quality content related to healthcare medical aesthetics longevity wellness and regenerative medicine.
Create content calendars and campaign themes.
Develop short videos Reels TikTok videos educational videos interviews promotional videos and other digital content.
Coordinate with doctors and medical professionals to develop professional healthcare content.
Develop content around doctors expertise treatment technologies patient education and healthcare programs.
Ensure all content is professional engaging accurate and aligned with HYFs premium brand image.
4. Doctor Personal Branding
Develop and manage Doctor Personal Branding / Doctor IP strategies.
Build professional online profiles for doctors and medical experts.
Develop content around doctors expertise qualifications experience and treatment philosophy.
Plan doctor interviews educational videos live sessions and expert content.
Increase doctors online visibility and professional influence.
Convert doctor content and online influence into qualified patient inquiries.
5. Patient Acquisition & Lead Generation
Use new media platforms to generate qualified patient leads.
Develop content and campaigns designed to attract potential patients.
Convert social media traffic into consultations appointments and treatment opportunities.
Coordinate with Patient Services Aesthetic Consultants and Membership Consultants for lead follow-up.
Track leads generated from different platforms and campaigns.
Improve the conversion rate from content inquiry consultation treatment.
6. Medical Aesthetic & Healthcare Content
Develop and promote content for:
Dermatology & Aesthetic Medicine
Laser Treatments
Injectables & Skin Treatments
Regenerative Medicine
Stem Cell / Regenerative Healthcare Programs
Longevity & Anti-Aging
Preventive Healthcare
Executive Health Check-ups
Mens & Womens Health
Wellness & Health Management
Premium Healthcare Membership Programs
Ensure all medical-related content is reviewed and approved by appropriate medical professionals when necessary and complies with applicable UAE healthcare advertising requirements.
7. Short Video & Visual Content Production
Plan and manage short-form video production.
Coordinate filming with doctors nurses consultants patients and other team members.
Work with photographers videographers editors designers and external production agencies.
Develop creative concepts scripts storyboards and shooting plans.
Monitor the quality and consistency of visual content.
Stay updated with viral trends and emerging content formats.
8. Campaigns & Online Promotions
Plan and execute new media campaigns for medical and aesthetic services.
Develop seasonal promotional educational and VIP campaigns.
Support online campaigns for new services doctors treatment programs and membership programs.
Coordinate new media campaigns with offline events and marketing activities.
Analyze campaign performance and optimize content based on results.
9. KOL / Influencer & Partnership Management
Identify suitable KOLs influencers content creators and healthcare-related opinion leaders.
Develop and manage influencer and KOL collaborations.
Organize doctor interviews influencer visits clinic experiences and collaborative content.
Establish long-term relationships with relevant creators and media partners.
Evaluate collaboration performance and ROI.
10. Data Analysis & Performance Management
Monitor new media KPIs and platform performance.
Analyze followers reach engagement views inquiries leads and conversion rates.
Track traffic and leads generated from each platform.
Prepare regular new media performance reports.
Identify high-performing content and replicate successful strategies.
Continuously optimize content and campaigns based on data.
Qualifications & Experience
Bachelors degree in Marketing Communications Media Digital Marketing Journalism Business Administration or a related field preferred.
Minimum 35 years of experience in new media social media digital marketing content operations or a related field.
Experience in healthcare medical aesthetics dermatology beauty wellness luxury hospitality or premium brands is highly preferred.
Strong experience managing social media accounts and digital content.
Proven experience in short-form video and content creation.
Experience with TikTok Instagram Xiaohongshu WeChat Douyin or other major social platforms.
Experience with KOL/influencer marketing is an advantage.
Experience building personal brands or professional profiles is highly advantageous.
UAE/Dubai market experience is preferred.
Key Skills
New Media Media -Form Media Lead Generation Digital Brand Personal / Influencer & Video & Lead Analytics
**Languages**
Excellent English Mandatory
Chinese Highly Preferred
Arabic or Russian Advantageous
**Personal Attributes**
The ideal candidate should be:
Creative energetic and highly proactive
Passionate about social media and digital content
Highly aware of current social media trends
Strong in storytelling and content creativity
Excellent communication and interpersonal skills
Commercially aware and results-oriented
Strong organizational and project management skills
Comfortable working with doctors and senior management
Confident in front of and behind the camera
Able to work independently and manage multiple projects
Experienced in working with VIP and international audiences
Professional responsible and sensitive to brand reputation
Passionate about healthcare medical aesthetics wellness and premium patient experience
Key Performance Indicators (KPIs)
Social media follower growth
Content reach and impressions
Video views and engagement
Qualified leads generated
Social media inquiries
Lead-to-consultation conversion
Consultation-to-treatment conversion
New patients generated through new media
Marketing-generated revenue
KOL/influencer campaign performance
Doctor personal brand growth
Website and social media traffic
Overall online brand awareness
What We Offer
Competitive salary: AED /month
Performance-based incentives
DHA-compliant medical insurance
Employment visa
Paid annual leave
Professional training and development
Opportunity to work with experienced international medical professionals
Exposure to VIP and international patients
Career growth opportunities
Professional and multicultural working environment
Opportunity to build and lead the new media presence of a premium healthcare brand in Dubai
How to Apply
Interested candidates are invited to send their CV and relevant portfolio/work samples to:
Email:
Phone / WhatsApp:
Subject: New Media Director Dubai
关于HYF医疗中心
HYF医疗中心是一家位于阿联酋迪拜的国际医疗机构我们专注于长寿医学精准健康管理功能医学再生医学皮肤科与美容医学男性健康女性健康我们的使命是通过个性化科学化的医疗和预防医学帮助会员实现活得更长活得更好关于 HYF Medical Center
HYF Medical Center 是一家位于阿联酋迪拜的国际医疗服务机构
我们的专业领域包括
长寿医学Longevity Medicine
精准健康管理Precision Health Management
功能医学Functional Medicine
再生医学Regenerative Medicine
皮肤科与医美Dermatology & Aesthetic Medicine
男性健康Men's Health
女性健康Women's Health
我们的使命是通过个性化以科学为基础的医疗服务和预防医学帮助我们的会员和患者实现Live Longer Live Better 活得更久生活得更好
**新媒体运营总监New Media Director**
部门 市场营销与商务发展部
工作地点 阿联酋迪拜 Jumeirah 1
工作性质 全职
招聘人数 1人
职位简介
HYF Medical Center 现招聘一名经验丰富富有创意并以结果为导向的新媒体运营总监全面负责公司的新媒体战略内容运营社交媒体平台建设数字品牌传播以及线上患者开发
理想候选人应在社交媒体短视频内容创作数字营销医疗健康医疗美容美容健康管理高端服务或高端品牌等领域拥有丰富经验
新媒体运营总监将负责打造 HYF Medical Center 的数字品牌形象策划并制作高质量的医疗健康及医疗美容内容提高线上互动和品牌曝光获取精准客户线索并将新媒体流量转化为患者及实际业务机会
该职位将与市场营销总监医生团队患者服务团队医美咨询师医疗会员顾问及商务发展团队密切合作
主要工作职责
1. 新媒体战略
制定并实施 HYF Medical Center 整体新媒体发展战略
针对不同新媒体平台及目标客户群体制定内容策略
制定月度及年度内容运营计划
持续关注新媒体趋势热门话题内容形式及市场增长机会
研究竞争对手以及领先的医疗健康医疗美容健康管理和高端品牌
持续提升公司的线上品牌形象曝光度及用户互动
2. 社交媒体运营
负责相关社交媒体平台的日常运营及增长包括
Instagram TikTok Facebook LinkedIn YouTube
小红书RED微信微信视频号抖音其他相关新媒体平台
主要工作包括
负责社交媒体账号管理及日常内容发布
制定内容发布计划并优化平台运营
提升粉丝数量用户互动内容覆盖率及线上曝光度
针对不同平台制定相应的内容运营策略
及时关注评论私信客户咨询及用户反馈
分析各平台运营数据并持续优化内容及运营策略
3. 内容策划与创作
策划并制作医疗健康医疗美容长寿医学健康管理及再生医学相关的高质量内容
制定内容日历及营销主题
策划短视频ReelsTikTok视频健康科普视频医生访谈宣传视频及其他数字内容
与医生及医疗专业人员合作制作专业医疗健康内容
围绕医生专业领域医疗技术患者教育及医疗健康项目进行内容策划
确保所有内容专业有吸引力准确并符合 HYF 高端医疗品牌形象
4. 医生个人品牌打造
负责制定及执行**医生个人品牌Doctor Personal Branding / Doctor IP**运营策略
建立和完善医生及医疗专家的专业线上形象
围绕医生的专业领域资质临床经验及医疗理念进行内容策划
策划医生访谈医疗科普视频直播及专家内容
提升医生的线上曝光度专业影响力及个人品牌价值
将医生个人品牌影响力转化为精准患者咨询及业务线索
5. 患者开发与客户线索获取
利用新媒体平台获取精准患者及潜在客户线索
策划能够吸引潜在患者的内容及营销活动
将社交媒体流量转化为医疗咨询预约及治疗机会
与患者服务团队医美咨询师及会员顾问协调进行客户线索跟进
跟踪不同平台及营销活动产生的客户线索
持续提高
内容 客户咨询 医疗咨询 治疗
整个转化流程的效率和转化率
6. 医疗美容及医疗健康内容
负责策划和推广以下项目相关内容
皮肤科及医疗美容
激光治疗
注射美容及皮肤治疗
再生医学
干细胞/再生医学项目
长寿医学及抗衰老
预防医学
高端健康体检
男性健康及女性健康
健康管理及健康服务
高端医疗会员计划
确保所有医疗相关内容在必要时由相应的医疗专业人员审核和批准并符合阿联酋相关医疗广告及宣传规定
7. 短视频及视觉内容制作
策划并管理短视频内容制作
协调医生护士咨询师患者及其他团队成员参与拍摄
与摄影师摄像师视频剪辑师设计师及外部制作机构合作
制定创意方案视频脚本分镜及拍摄计划
监督视觉内容的质量及品牌统一性
持续关注热门趋势爆款内容及新兴内容形式
8. 营销活动与线上推广
策划并执行医疗及医疗美容项目的新媒体推广活动
制定季节性促销健康科普及VIP营销活动
支持新项目新医生医疗治疗项目及会员计划的线上推广
将新媒体营销与线下活动及市场推广活动相结合
分析活动效果并根据数据持续优化内容及营销策略
9. KOL / 网红及合作伙伴管理
寻找适合 HYF Medical Center 的KOL网红内容创作者及医疗健康领域意见领袖
开发并管理KOL及网红合作项目
策划医生访谈网红到访诊所体验及联合内容制作
与相关内容创作者及媒体合作伙伴建立长期合作关系
评估KOL/网红合作效果及投资回报率ROI
10. 数据分析与绩效管理
监测新媒体KPI及各平台运营表现
分析粉丝增长内容覆盖率互动率视频播放量咨询量客户线索及转化率
跟踪各平台产生的网站流量及客户线索
定期制作新媒体运营及业绩报告
分析高表现内容并复制成功的内容策略
根据数据持续优化内容及营销活动
任职资格与工作经验
市场营销传媒数字营销新闻传播工商管理或相关专业本科及以上学历优先
35年以上新媒体社交媒体数字营销内容运营或相关工作经验
具有医疗健康医疗美容皮肤科美容健康管理奢侈品酒店或高端品牌相关经验者优先
具备丰富的社交媒体账号运营及数字内容管理经验
具有短视频策划拍摄或内容创作经验
熟悉 TikTokInstagram小红书微信抖音或其他主流社交媒体平台
具有KOL/网红营销经验者优先
具有个人品牌打造医生IP运营或专业人士个人账号运营经验者优先
具有阿联酋/迪拜市场工作经验者优先
核心技能
新媒体运营.社交媒体运营.数字营销.内容策略.内容创作.短视频运营.视频制作.社交媒体增长.患者线索开发.数字品牌建设.医生个人品牌打造.KOL / 网红营销.市场营销活动策划.文案创作.摄影及视频制作协调.数据分析.CRM及客户线索管理.市场营销数据分析
**语言要求**
英语优秀必须.中文优先.阿拉伯语或俄语优先考虑
**个人素质**
理想候选人应具备
富有创意精力充沛积极主动.热爱社交媒体及数字内容.对当前社交媒体趋势具有高度敏感度.具有较强的内容策划故事讲述及创意能力.具备优秀的沟通能力和人际交往能力.具有商业意识及结果导向.具有较强的组织能力和项目管理能力.能够与医生及公司高级管理层良好合作.不仅能够进行幕后内容策划也能够自信地出镜.能够独立工作并同时管理多个项目
具有VIP及国际客户群体运营经验.专业负责任并高度重视品牌声誉.对医疗健康医疗美容健康管理及高端患者服务具有热情
我们提供
具有竞争力的薪资绩效奖金及激励机制符合DHA要求的医疗保险工作签证带薪年假专业培训及职业发展机会与经验丰富的国际医疗专业人士合作的机会VIP及国际患者服务经验良好的职业晋升空间专业多元化的国际工作环境参与打造和管理迪拜高端医疗品牌新媒体体系的机会
申请方式
有意向的候选人请将个人简历CV及相关作品集/过往作品Portfolio / Work Samples发送至
Phone / WhatsApp
邮件主题New Media Director Dubai
职位类型全职
薪资 AED15000.00至AED20000.00每月
Work Location: 现场办公
