Marketing Manager Tashkeel

About the role

Location: Nad Al Sheba 1 Dubai
Reports to: General Manager
Department: Marketing

Role Purpose

The Marketing Manager will lead Tashkeels marketing strategy strengthen its visibility within theUAEs art and design sector and support revenue growth across its programmes and services.

The role combines strategic planning with practical campaign delivery to promote exhibitionsworkshops memberships studio facilities art and design consultancy and initiatives such as MakeWorks UAE. The Marketing Manager will ensure that all communications reflect Tashkeels identity andcommitment to supporting artists designers and creative practitioners.

Key Responsibilities

Marketing Strategy and Planning

• Develop and implement an annual marketing plan aligned with Tashkeels organisationalpriorities programme calendar and revenue quarterly campaign plans budgets and measurable objectives for each departmentsmarketing needs.
• Identify relevant audiences including artists designers students educators collectorscorporate clients and cultural partners.
• Research audience interests and sector developments to inform campaigns positioning andnew opportunities.
• Maintain a coordinated marketing calendar covering programmes exhibitions services andorganisational announcements.

Programme and Service Promotion

• Plan and deliver campaigns that increase workshop bookings programme participationmemberships and studio use.
• Promote Tashkeels art and design consultancy services to prospective clients in collaborationwith Business Development and Sales.
• Develop promotional plans for exhibitions public programmes design projects and MakeWorks UAE.
• Translate each offering into clear messages that explain its value intended audience andbenefits.
• Monitor campaign results and adjust activity to improve enquiries registrations and bookings.

Brand and Content Management

• Maintain consistent branding tone of voice and visual standards across all communications.
• Oversee the creation of English and Arabic marketing materials ensuring accuracy clarity andcultural relevance.
• Manage content development for social media the website newsletters press releasesbrochures and presentations.
• Work with programme teams artists and designers to communicate their work throughengaging stories interviews and project features.
• Coordinate photography and videography to document activities and build a useful contentarchive.
• Ensure appropriate permissions image credits and approvals are obtained before publication.

Digital Marketing and Audience Engagement

• Manage Tashkeels digital marketing activity including social media email campaigns websitecontent and paid advertising.
• Oversee the Social Media and Graphic Design functions setting clear briefs deadlines andquality standards.
• Improve the online journey from discovering Tashkeel to making an enquiry registering for aprogramme or booking a service.
• Segment mailing lists and tailor communications to different audiences.
• Track website traffic email engagement campaign conversions and audience growth.
• Coordinate with IT and relevant departments to keep online information and booking linksaccurate and accessible.

Public Relations and Partnerships

• Build relationships with media cultural institutions universities community organisations andrelevant industry networks.
• Coordinate press coverage media enquiries interviews and publicity opportunities.
• Develop marketing collaborations that extend Tashkeels reach and attract relevant audiences.
• Prepare communications materials for launches exhibitions and partnership announcements.
• Represent Tashkeel at relevant events when required.

Revenue Support and Cross Department Coordination

• Work closely with Business Development and Sales and SalesRepresentative to generatequalified enquiries and support client acquisition.
• Prepare service brochures case studies presentations and other materials that supportcommercial discussions.
• Agree campaign objectives with department managers and clarify the information resourcesand timelines needed for delivery.
• Connect marketing activity to measurable outcomes including bookings membershipsenquiries and revenue.
• Support audience retention through timely follow-up communications and repeat participationcampaigns.

Team Budget and Performance Management

• Supervise marketing staff and coordinate external agencies freelancers and suppliers.
• Manage the marketing budget monitor expenditure and assess value for money.
• Establish an efficient process for requesting preparing reviewing and approving marketingmaterials.
• Provide monthly performance reports with results findings and recommended actions.
• Ensure campaigns are delivered on time and within approved budgets.

Qualifications and Experience

• Bachelors degree in Marketing Communications Business or a related field or equivalentrelevant experience.
• At least five years of relevant marketing experience including experience managing campaignsand coordinating a team or external suppliers.
• Experience in arts culture design education or a related creative organisation is stronglypreferred.
• Demonstrated ability to deliver campaigns that generate enquiries bookings participation orrevenue.
• Experience with digital advertising social media management email marketing websitecontent systems and analytics.
• Strong written and verbal English; Arabic proficiency is highly desirable.
• Knowledge of the UAEs cultural landscape and audiences is an advantage.

Required Skills and Attributes

• Strong strategic planning organisation and project management skills.
• Excellent writing editing and storytelling abilities.
• Sound visual judgement and the ability to brief designers effectively.
• Confidence in interpreting data and using it to improve marketing decisions.
• Ability to manage competing priorities and work collaboratively across departments.
• Commercial awareness alongside sensitivity to Tashkeels cultural purpose.
• Attention to detail and a proactive accountable approach.

Key Performance Indicators

Targets will be agreed annually with the General Manager and relevant department heads.Measureswill include:

• Marketing contribution to workshop bookings memberships and studio use.
• Qualified enquiries generated for art and design consultancy services.
• Conversion rates from campaigns to enquiries registrations and bookings.
• Growth and engagement of relevant audiences across digital channels.
• Email campaign performance and repeat audience participation.
• Relevant media coverage and productive marketing partnerships.
  
• Campaign delivery against agreed timelines and budgets.
• Accuracy consistency and quality of published communications.