Marketing Director

About HYF Medical Center

HYF Medical Center is an international healthcare provider located in Dubai United Arab Emirates.

We specialize in:Longevity Medicine Precision Health Management Functional Medicine Regenerative Medicine Dermatology & Aesthetic Medicine Mens Health Womens Health

Our mission is to help our members Live Longer Live Better through personalized science-based healthcare and preventive medicine.

Marketing Director

HYF Medical Center Dubai UAE

Position: Marketing Director

Department: Marketing & Business Development

Location: Jumeirah 1 Dubai UAE

Employment Type: Full-time

Vacancies: 1 Position

Salary: AED10000-AED15000

We are looking for an experienced and results-driven Marketing Director to lead our marketing strategy brand development patient acquisition digital marketing and business growth initiatives in the UAE market.

The ideal candidate will have strong experience in healthcare medical aesthetics luxury healthcare wellness hospitality or premium service industries with a proven track record in building brands generating qualified leads and converting marketing activities into business results.

Key Responsibilities

1. Marketing Strategy & Leadership

Develop and implement the overall marketing strategy and annual marketing plan.

Establish marketing objectives budgets KPIs and performance targets.

Lead and manage the marketing team agencies suppliers and external partners.

Develop marketing SOPs processes and performance standards.

Monitor market trends competitors patient behavior and industry developments.

2. Brand Development & Positioning

Strengthen HYF Medical Centers brand positioning in Dubai and the UAE.

Develop a premium and internationally recognized healthcare brand image.

Ensure consistency of brand messaging across digital and offline channels.

Develop campaigns for medical aesthetic longevity regenerative medicine and health management services.

Protect and enhance the reputation of the medical center.

3. Patient Acquisition & Lead Generation

Develop strategies to generate qualified patient leads and new business opportunities.

Drive patient acquisition through digital marketing social media content marketing events partnerships referrals and other channels.

Develop targeted marketing campaigns for local international VIP and high-value patients.

Work closely with the Patient Services Aesthetic Consultation Membership and Business Development teams to improve lead conversion.

Monitor the complete marketing funnel from lead generation consultation treatment repeat visit.

4. Digital Marketing & Social Media

Lead digital marketing strategy across relevant platforms.

Manage and optimize social media campaigns and content strategy.

Oversee Google Ads Meta Ads SEO SEM website marketing email marketing WhatsApp marketing and other digital channels.

Develop high-quality healthcare medical aesthetic longevity and wellness content.

Monitor digital performance traffic leads conversion rates and ROI.

Work with content creators designers photographers videographers and agencies.

5. Medical Aesthetic & Healthcare Marketing

Develop marketing campaigns for:

Dermatology & Aesthetic Medicine

Laser Medicine

Injectables and Skin Treatments

Regenerative Medicine

Stem Cell / Regenerative Healthcare Programs

Longevity & Anti-Aging

Preventive Healthcare

Executive Health Check-ups

Mens & Womens Health

Premium Healthcare Membership Programs

Ensure all marketing content is professional accurate ethical and compliant with applicable UAE healthcare advertising requirements.

6. VIP & International Patient Marketing

Develop strategies to attract VIP HNW/UHNW corporate and international patients.

Build premium patient acquisition channels and referral networks.

Develop partnerships with luxury hotels private clubs concierge companies corporate organizations international communities and other relevant partners.

Support international patient programs and medical tourism initiatives.

Develop exclusive campaigns and events for high-value patients.

7. Partnerships & Business Development

Identify and develop strategic marketing and business partnerships.

Establish relationships with corporations hotels wellness organizations luxury brands community groups and referral partners.

Organize healthcare seminars VIP events networking events health talks and promotional activities.

Work closely with the Business Development team to identify new revenue opportunities.

8. Membership & High-Value Healthcare Programs

Support the development and promotion of premium healthcare membership programs.

Develop marketing strategies for high-value healthcare packages and long-term health management programs.

Work with the Membership and Patient Services teams to improve membership acquisition conversion retention and renewal.

9. Marketing Analytics & ROI

Establish and monitor marketing KPIs.

Analyze campaign performance lead quality acquisition costs conversion rates patient revenue and ROI.

Prepare regular marketing performance reports for senior management.

Continuously optimize marketing budgets and campaigns based on data and commercial performance.

Qualifications & Experience

Bachelors degree in Marketing Business Administration Communications Healthcare Management or a related field.

Minimum 58 years of relevant marketing experience with at least 3 years in a senior marketing/management position.

Proven experience in healthcare medical aesthetics dermatology wellness longevity luxury hospitality premium services or related industries is highly preferred.

Previous experience as a Marketing Director Head of Marketing Marketing Manager Healthcare Marketing Manager or similar senior role.

Strong understanding of the Dubai/UAE market and consumer behavior.

Proven track record in lead generation patient acquisition brand development digital marketing and revenue growth.

Experience managing marketing teams agencies budgets and external suppliers.

Experience with VIP HNW/UHNW international or premium customers is highly advantageous.

Key Skills

Strategic Aesthetic Media Campaign / Ads & Meta & Marketing Analysis & Marketing & VIP Acquisition & Management

Languages:Excellent English Mandatory Chinese Highly Preferred

Arabic or Russian Advantageous

Personal Attributes

We are looking for a candidate who is:

Strategic commercially minded and and with strong market excellent communicator and in leadership and team organized and in working with VIP and international and capable of working working in a fast-paced healthcare professional and highly attentive to brand about healthcare aesthetics longevity wellness and premium patient experience

How to Apply

Interested candidates are invited to send their CV and relevant professional experience to:

Email:

Phone/whats up:

Subject: Marketing Director Dubai