Marketing and Digital Communications Specialist

• Develop and manage digital marketing campaigns.
• Manage the organization’s website and develop new microsites
• Work on optimizing website SEO.
• Track the website Analytics and provide internal reports regularly (Google Analytics)
• Build a social media marketing strategy and execute it through competitive and audience research
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, LinkedIn, YouTube etc.
• Arrange webinars and webcasts.
• Attend networking events and product launches.
• Identify new digital marketing trends and ensure that the brand is at the forefront of the industry developments.
• Edit and post content, videos, podcasts, and audio content on online sites.
• Promote the company’s products and services in the digital landscape.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Creating and executing SMS and email-based marketing campaigns.
• Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
• Overlook design team and update and develop marketing collaterals
• Promote the brand’s products and services on various social media channels.
• Optimize company pages with each social media platform to increase the company’s social content reach and awareness.
• Achieve audience engagement, website traffic, and revenue by utilizing various aspects of the social media marketing roadmap.
• Manage and coordinate in-house promotional activities and events. Coordinate with vendors if the contract is given to support this.
• Gather parent community feedback and keep the Admissions team in loop on how to improve and use this data to achieve higher enrolments.
• Manage the marketing and communications budget of the school in coordination with the Director of Finance.