Director, Field Marketing EMEA

Position Overview:

TheDirector Field Marketing MEA/Mainland Europeis responsible forthe coordination and execution ofDiligentsmarketing strategy across key Middle East markets with a primary focus on theUAE and the Kingdom of Saudi Arabia (KSA).

This role will lead integrated field-led marketing programs that:

• Support thelaunch and ongoing promotion of Diligent in the UAE enabling localized deployment of Diligent products in line with data residency and regulatory requirements.
• Drive awareness and pipeline around opening a new office in KSAand the establishment of aprivate cloud data centredesigned to support boards executive teams and entities across the region.

The Director will work closely with colleagues acrossProduct Marketing Digital Marketing Marketing Operations Sales Development Account & Regional Sales Leadership Customer Success and Partner/Channel teamsto build coordinated optimized campaigns that are fully aligned to GTM priorities for the Middle East.

They will generate inbound demand and regional pipeline byoptimizing:

• Diligentspresence across regionalweb properties and digital campaigns
• Events and executive programsin UAE KSA and priority GCC markets
• Content marketing SEO SEM and ABM programstailored to boards governance leaders public sector organizations financial institutions and large enterprises.

The Director will be hands-on inbuilding andoperatingthe infrastructure for leads reporting and analytics using platforms such as Marketo and Salesforce to fuel innovative and effective marketing campaigns.
TheManagement aspect of this role will be to look after the team of 4 FTE (2 DACH 2 FraBeLux) leading them in the transition from Field Marketing into Pipeline Marketing as the focus of the team shifts from creating pipeline to creating and driving pipeline through the sales funnel utilising the Diligent Pod GTM model.

Key Responsibilities

• Run the MEA Pod GTM model aligning with Sales BDRsBUsto drive effective sales plays in region
• Build pipeline across new logos and expansion of existing accountsincludinggeneratingmarketing-qualified leads bybuilding connected customer journeys through the buying cycle viamulti-channel online and offline programs
• Lead the Mainland Europe Field Marketing team to help them drive activity through the Pod GTM model to build effective marketing plans to support pipeline and booking goals within regions.
• Optimizeand nurture lead performance viamarketing automationlead nurturingand ABMprocesses
• Establish closed-loop analyticsand work closelywithMarketingSalesand Customer Successteamsto understand how our marketing activitydrives conversions anddelivers value to our clients.
• Lead campaign reportingto analyze performance and optimize as necessary
• Establish maintain and optimize scalable processes that ensure best practices in campaign and lead management media performanceanalyzing landing page and email best practices
• Work in partnership with our Digital team to buildand track SEO and SEM campaigns developing content and campaigns based on keyword research
• Track campaign ROI and influence the allocation of marketing spend based on past performance

Required Experience/Skills:

• Experienceacrossdigital marketing responsibilities (SEO SEM ABMstrategiesand best practices)
• Experienceutilizing modernplatforms across theMarTechstack includingMarketing Automation (egMarketo) and
• Experience building ABM strategies and campaigns
• A team player who loves to collaborate with cross-functional and regional teams
• Excellent communication skills both written and verbal
• Ability toanalysedata and use as the basis to make data led decisions
• Exceptional project management skills
• 10 years in managing managers experience required.

About Us

Diligent is the AI leader in governance risk and compliance (GRC) SaaS solutions helping more than 1 million users and 700000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk build greater resilience and make better decisions faster.

Learn more or follow us onLinkedInandFacebook

What Diligent Offers You

• Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
• We care about our people.Diligent offers a flexible work environment global days of service comprehensive health benefits meeting free days generous time off policy and wellness programsto name a few
• We have teams all over the world. We may be headquartered in New York City but we have office hubs in Washington D.C. Vancouver London Galway Budapest Munich Bengaluru Singapore and Sydney.
• Diversity is important to us. Growing maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team facilitate dialogue and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology insights and connections they need to drive greater impact and accountability to lead with purpose. Our employees are passionate smart and creative people who not only want to help build the software company of the future but who want to make the world a more sustainable equitable and better place.

Headquartered in New York Diligent has offices in Washington D.C. London Galway Budapest Vancouver Bengaluru Munich Singapore and Sydney. To foster strong collaboration and connection this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations you will be expected towork onsite at least 50% of the time.We believe that in-person engagement helps drive innovation teamwork and a strong sense of community.

_{We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race color religious creed sex national origin ancestry citizenship status pregnancy childbirth physical disability mental disability age military status protected veteran status marital status registered domestic partner or civil union status gender (including sex stereotyping and gender identity or expression) medical condition (including but not limited to cancer related or HIV/AIDS related) genetic information or sexual orientation in accordance with applicable federal state and local also consider qualified applicants regardless of criminal histories consistent with legal requirements. See alsoDiligents EEO Policy and Know Your are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability you may contact us at .}

_{To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.}