CRM and Digital Marketing Specialist

Who we are

Founded in 1978 Al Marwan Group is a diversified organization serving the construction heavy machinery Oil & Gas real estate developments and Hospitality sectors across the GCC. The Group operates through multiple business units and subsidiaries delivering integrated solutions supported by strong operational expertise and a well-established regional presence.

Job Summary

The ideal candidate is a strategic executor with a passion for data analytics customer experience and digital marketing. You will own the CRM & Performance function so you need to be a self-starter who is keen to develop their career in using CRM best approaches to simplify and streamline processes.

To succeed in this role you will need to be a proactive problem-solver who enjoys working in a collaborative high-growth environment.

Key Responsibilities

The key duties and responsibilities of the CRM and Digital Marketing Specialist include but are not limited to:

• Develop and execute CRM strategies to drive customer acquisition engagement retention and growth by nurturing our leads through the funnel

• Manage and maintain the CRM ensuring that customer data is always up-to-date and integrations across all relevant business platforms

• Work closely with creative marketing product and web teams to ensure campaign alignment and tracking is optimized

• Develop and implement workflows and automations for various activities across the business

• Oversee Google Ads and Meta Ads activity ensuring campaigns are aligned with CRM audience segments and lifecycle data

• Use CRM-derived lists to inform paid targeting and retargeting strategies

• Monitor campaign performance identify gaps and provide clear recommendations to leadership

• Create build test execute and analyze the lifecycle stages for reporting and nurturing campaigns

• Understand lead scoring and how we can use intent to enhance our nurture programmes

• Monitor campaign performance and KPIs deliver actionable insights and recommendations to marketing team

• Stay up to date with the latest tech automation strategies digital marketing best practices ensuring our CRM efforts remain cutting-edge

Required Skills & Qualifications

• A proactive problem-solving approach

• 3 years of experience managing CRM programs and data-driven strategies

• Experience with CRM or/and marketing automation tools such as Hubspot Salesforce

• Experience with integration tools such as or Zapier (build manage and troubleshoot complex automations)

• Working knowledge of Google Ads and Meta Ads campaign structure audience targeting conversion tracking and attribution logic

• Ability to analyse paid performance data and translate it into actionable insights

• Experience in API creation and management including the ability to write test and document APIs.

• Analytical skills and ability to drive meaningful and actionable insights

• Strong communication and collaboration skills

• Bonus is an understanding of basic HTML & CSS and Account Based Marketing

• Experience with Magento Shopify or Drupal is bonus