Consumer & Marketplace Manager

Role Summary

The role holder will be responsible to grow sales & market share of the assigned category through provision of an effective and efficient product portfolio with the right price and channel segmentation while improving profitability & growth. The role is responsible for developing the Business Units overall consumer/category/marketplace strategy as well as partnering and maintaining relationships with all key stakeholders to maximizes sales and profitability across all channels.

Role Responsibilities

• Create assortments informed by Marketplace capacity and insights that drive the integrated marketplace seasonal strategies and inspirational consumer experience.

• Drive sales from the assigned category by developing comprehensive business plans & long-term strategy

• Responsible for overall category profitability across all channels by leading the decision-making process on product pricing and intake profitability benchmarks; based on quantitatively driven insights for accurate planning.

• Develop assortment frameworks & module grids that align Category Consumer & Channel mapping to elevate brand/category presence drive segmentation & differentiation revenue growth across the Marketplace.

• Leads the seasonal forecasting process to secure product access and allocations from brand; enabling growth while managing inventory SOH and sell through considerations.

• Ensures data driven insights guide brand/category management decisions including the introduction of new products channel assortments driven by consumer mindset product pricing across all regions.

• Ensures access to market intelligence through various sources benchmark/evaluate competition pricing new product introductions category trends which may impact the profitability of assigned category.

• Collaborates with Wholesale channel to understand account specific requirements investment trends growth plans product sell through to formulate the category business strategy for the channel.

• Provisions for achievement of Wholesale KPIs and Sales with the right channel account & product strategy.

• Collaborates with Retail Merchandising & Category Management to gain insights on consumer trends store sales category contribution growth opportunities product gaps etc. to develop the category business strategy for the retail channels.

• Monitors & analyzes business performance of category sales Gross Margins sell out performance along with ensuring key Retail Performance KPIs ITR GMROI etc. are achieved.

• Applies retail fundamentals like inventory turn gross margin markup and sell through to drive informed & profitable pre-season and in-season decisions focused on assortment mix and depth.

• Monitors pricing from brand/s and liaises with suppliers on product launches in-store dates stock availability for product campaigns marketing launches & events.

• Evaluates local market specific product gaps or opportunities within the category and engages with brand principals to plan forecast develop and provision for products in future seasons.

• Leads the Go-to-Market process and Seasonal Product Presentations Merchandising frameworks for the category ensuring clear communication of category brand product strategy with all partners & stakeholders.

• Works closely with Consumer & Marketplace Operations to ensure quantitative insight driven forecasting with brand principals & decision-making on seasonal allocations & account access.

• Collaborates with Visual Merchandising function Retail Brand Marketing GTM Manager to ensure seasonal sell-in tools showrooms catalogs are up-to-date and provisioned for the seasonal calendar.

• Aligns with Brand Marketing function to ensure maximum visibility of their category through online and offline channels.

• Collaborates with the retail marketing function to ensure maximum visibility of their category through retail & digital marketing

People Management

• Responsible for setting clear objectives and performance targets in collaboration with team members ensuring alignment with overall organizational goals.

• This role involves actively mentoring guiding and providing direction to the team to cultivate skill development operational efficiency and continuous improvement.

• The incumbent applies structured performance management practices to monitor progress troubleshoot issues and drive the team towards achieving periodic KPIs.

• Through strategic oversight and regular feedback the incumbent fosters a results-oriented environment empowering the team to meet and exceed established benchmarks while supporting both individual and collective growth.

Technical / Functional Competencies

• Product / Category / Brand / Industry knowledge

• Experience with Presentations to large audiences

• Strong analytical skills to drive insights

Experience / Qualification

• Bachelors / Masters degree in Business Management/ Marketing or equivalent or Bachelors / Masters degree in Buying and Merchandising

• A minimum of 4 - 5 years of relevant experience with at least 2 years in managing brand/category of products