Business Development Manager, VIP Institutional Growth

Spot Volume Growth

• Acquire and activate VIP-tier clients prop trading firms hedge funds market makers HNW retail desks and convert them into sustained spot volume contributors

• Own a regional volume target and track performance against spot market share metrics vs competitors

• Identify and work with internal teams to design incentive structures or campaign responses

Regional & Local Amplification

• Build localised go-to-market strategies that adapt global Binance products to regional market structure client behaviour and regulatory context

• Develop and maintain relationships with regional trading communities OTC desks VIP aggregators and local crypto networks

• Co-ordinate with internal teams on regional trading competitions fee promos and volume campaigns tied to measurable outcomes

Institutional Product Ideation & Iteration

• Capture and structure client feedback on margin sub-accounts lending terms and OTC workflow into actionable product proposals

• Work with product and engineering stakeholders to validate institutional feature gaps and contribute to prioritisation discussions

• Run small-scale pilots with anchor clients to test product iterations before broader rollout

Self-Directed Execution

• Maintain your own competitive intelligence cadence track competitor moves fee changes and campaign activity across named exchanges

• Identify growth opportunities from market signals and initiate sprint-sized experiments (24 weeks) to test them

• Able to produce clean standalone briefs CP alerts product proposals client summaries

Must-Have

• 57 years in financial services crypto exchange or trading BD with direct client-facing responsibility

• Track record of growing trading volume or AUM at the account or segment level can speak to specifics

• Working knowledge of exchange mechanics: VIP tier structures maker/taker fee dynamics liquidity behaviour fee sensitivity

• Operates effectively in ambiguous fast-moving environments without a detailed brief

• Clear direct written communication briefs and proposals that dont need heavy editing

Strong Advantage

• Exposure to both TradFi (asset management prime brokerage treasury operations) and crypto-native environments

• Familiarity with institutional margin products lending structures and products

• Regional market depth in SEA MENA Korea or CEE

• Existing network of institutional or VIP-tier trading counterparties