B2B Marketing Specialist

**Contract:**
12 months (renewable)

**Employment:**
Outsourced through Manpower Middle East

**About the Role:**

Our client is seeking a
**B2B Marketing Specialist**
to drive demand generation campaign execution funnel performance and lead conversion across the customer journey. This position will play a key role in building and executing integrated marketing campaigns that generate measurable pipeline growth and revenue while partnering closely with sales and regional stakeholders. The ideal candidate will bring strong experience in demand generation CRM-driven marketing and performance analytics.

**About the Requirements:**

* Develop and execute integrated B2B marketing campaigns across email paid media social media content syndication webinars events and account-based marketing initiatives.
* Own campaign delivery from planning and launch through optimization reporting and performance analysis.
* Manage lead capture lead routing and funnel progression using CRM platforms ensuring accurate tracking and attribution.
* Monitor marketing performance campaign effectiveness MQL conversion and pipeline contribution using Tableau and CRM analytics.
* Create compelling B2B content including email campaigns landing pages thought leadership articles webinars case studies and sales enablement materials.
* Lead and support events executive roundtables webinars and industry activations from planning to post-event follow-up.
* Collaborate with Sales Product Marketing and external agencies to support priority business objectives and target accounts.
* Drive continuous optimization through testing audience insights data analysis and funnel performance improvements.

**About You:**

* 5 years of experience in B2B marketing demand generation campaign management or revenue marketing.
* Experience within technology SaaS financial services payments or other complex B2B industries is highly preferred.
* Strong hands-on experience with
**Microsoft Dynamics CRM**
and marketing performance reporting.
* Proficiency in
**Tableau**
or similar business intelligence and analytics tools.
* Strong understanding of lead lifecycle management MQLs lead scoring nurture programs and sales alignment.
* Proven experience developing data-driven marketing strategies and content that supports demand generation.
* Experience with marketing automation and event platforms such as Eloqua Wrike or Swoogo is advantageous.
* Excellent communication stakeholder management project management and analytical skills.

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