CRM and Digital Marketing Specialist

الشارقة - الإمارات

الراتب شهرياً: لم يكشف

تاريخ النشر: نُشرت قبل 1 ساعة

عدد الوظائف الشاغرة: 1 عدد الوظائف الشاغرة

سجل للتقديم

ملخص الوظيفة

Who we are

Founded in 1978 Al Marwan Group is a diversified organization serving the construction heavy machinery Oil & Gas real estate developments and Hospitality sectors across the GCC. The Group operates through multiple business units and subsidiaries delivering integrated solutions supported by strong operational expertise and a well-established regional presence.

Job Summary

The ideal candidate is a strategic executor with a passion for data analytics customer experience and digital marketing. You will own the CRM & Performance function so you need to be a self-starter who is keen to develop their career in using CRM best approaches to simplify and streamline processes.

To succeed in this role you will need to be a proactive problem-solver who enjoys working in a collaborative high-growth environment.

Key Responsibilities

The key duties and responsibilities of the CRM and Digital Marketing Specialist include but are not limited to:

Develop and execute CRM strategies to drive customer acquisition engagement retention and growth by nurturing our leads through the funnel
Manage and maintain the CRM ensuring that customer data is always up-to-date and integrations across all relevant business platforms
Work closely with creative marketing product and web teams to ensure campaign alignment and tracking is optimized
Develop and implement workflows and automations for various activities across the business
Oversee Google Ads and Meta Ads activity ensuring campaigns are aligned with CRM audience segments and lifecycle data
Use CRM-derived lists to inform paid targeting and retargeting strategies
Monitor campaign performance identify gaps and provide clear recommendations to leadership
Create build test execute and analyze the lifecycle stages for reporting and nurturing campaigns
Understand lead scoring and how we can use intent to enhance our nurture programmes
Monitor campaign performance and KPIs deliver actionable insights and recommendations to marketing team
Stay up to date with the latest tech automation strategies digital marketing best practices ensuring our CRM efforts remain cutting-edge

Required Skills & Qualifications

A proactive problem-solving approach
3 years of experience managing CRM programs and data-driven strategies
Experience with CRM or/and marketing automation tools such as Hubspot Salesforce
Experience with integration tools such as or Zapier (build manage and troubleshoot complex automations)
Working knowledge of Google Ads and Meta Ads campaign structure audience targeting conversion tracking and attribution logic
Ability to analyse paid performance data and translate it into actionable insights
Experience in API creation and management including the ability to write test and document APIs.
Analytical skills and ability to drive meaningful and actionable insights
Strong communication and collaboration skills
Bonus is an understanding of basic HTML & CSS and Account Based Marketing
Experience with Magento Shopify or Drupal is bonus

Who we are Founded in 1978 Al Marwan Group is a diversified organization serving the construction heavy machinery Oil & Gas real estate developments and Hospitality sectors across the GCC. The Group operates through multiple business units and subsidiaries delivering integrated solutions supported b...