Marketing Manager Heavy Machinery

Who we are

Founded in 1978 Al Marwan Group is a diversified organization serving the construction heavy machinery Oil & Gas real estate developments and Hospitality sectors across the GCC. The Group operates through multiple business units and subsidiaries delivering integrated solutions supported by strong operational expertise and a well-established regional presence.

Job Summary

We are looking for a Marketing lead for the Heavy Equipment & Machinery business. Youll be the primary liaison between business stakeholders and the marketing team translating commercial goals into briefed budgeted and measured campaignsacross digital/performance events marketplaces and merchandisingto drive quality leads and inventory turnover.

Key Responsibilities

The key duties and responsibilities of the Marketing Manager include but are not limited to:

Stakeholder & Agency Leadership

• Act as the single point of contact between business stakeholders and the Marketing Team.

• Own briefs priorities SLAs timelines and approvals; run weekly stand-ups and status reports.

• Maintain brand governance: guidelines tone templates and QA of all outbound assets.

Strategy Planning & Budgeting

• Build the annual/quarterly marketing plan aligned to sales targets.

• Own the marketing budget across digital campaigns events/exhibitions marketplaces and merchandising/Outdoor media; track CPL/CPOpp/CPSale and reallocate to winners.

• Define segments (contractors fleet managers traders export buyers) and value propositions per segment/market.

Digital & Performance Marketing (Demand Gen)

• Strong understanding of SEO Paid Ads (Google Meta LinkedIn) Email Marketing and CRM strategies with the ability to align them to lead generation and conversion goals.

• Familiarity with digital marketing and analytics tools (e.g. GA4 GTM UTMs Ubersuggest HubSpot/CRM systems) to interpret performance data and support decision-making.

• Collaborate with the digital team to ensure campaigns tracking and optimization efforts are aligned with overall marketing objectives.

Marketplaces Website & Content

• Supervise listings on industry marketplaces (e.g. Plant & Equipment MachineryTrader etc.)quality specs inspection notes photos/short walk-around videos and refresh cadence.

• Oversee website product catalog category pages blogs/case studies; coordinate photo/video shoots and asset libraries.

CRM Lead Ops & Sales Alignment

• Design and monitor lead routing scoring and SLAs (speed-to-lead first-response time); coordinate with Sales on MQLSQLDeal definitions.

• Oversee nurture journeys (email/WhatsApp) newsletters and re-engagement plays.

• Own data hygiene across CRM and ad platforms (validation standardization deduplication consent & retention) ensure accurate routing compliant outreach and trustworthy CPL/CPA/ROAS reporting.

Events Partnerships & Merchandising

• Plan and deliver trade shows open-yard days product demos/roadshows from concept to ROI reporting.

• Manage merchandising; yard signage vehicle branding uniforms/PPE collateral giveaways.

Reporting & Compliance

• Publish weekly/monthly performance reports: pipeline CPL/CPA channel ROI inventory days-to-sale.

• Ensure all communications meet legal/compliance standards and holding-company policies.

Required Skills & Qualifications

• 710 years in B2B marketing ideally heavy equipment/machinery or related sectors in the GCC.

• Proven stakeholder management and agency/vendor leadership.

• Strong written and verbal communication skills in Arabic and English.

• Hands-on command of SEM/Performance Marketing SEO/CRO and content for lead gen.

• Skilled in budget ownership and performance reporting (CPL CPOpp CPSale pipeline impact).

• CRM experience (Preferable HubSpot).

• Bachelors in Marketing/Business/Communications; certifications (Google Ads GA4) are a plus.