Sr Marketing Manager

Marketing Operations & Planning

• Own the annual quarterly and monthly marketing calendar ensuring all activities are synchronized.
  
• Lead weekly planning and performance meetings to review data and pivot strategies in real-time.
  
• Translate high-level business priorities into structured campaign and launch plans.
  
• Create clear briefs for the Specialists and maintain full visibility across all timelines deliverables and deadlines to ensure flawless execution.
  

Strategic Leadership & Budget Management

• Own the marketing budget allocation forecasting and ROI; forecast growth trajectories and reallocate spending based on performance.
  
• Develop a holistic strategy that balances aggressive performance marketing with long-term brand building.
  
• Drive execution across existing and new territories navigating multi-lingual requirements (Arabic) and territory-specific regulatory awareness.
  

Growth Media Buying & Performance

• Supervise the execution of PPC Paid Social Affiliate and SEO.
  
• Direct strategies that lower Customer Acquisition Cost (CAC) while increasing Lifetime Value (LTV) through attribution modeling and robust testing.
  
• Championing a test-and-learn culture across offers audiences and channels to find new avenues for scale.
  

4Brand PR & Offline Integration

• Ensure a cohesive narrative across digital ads website app retail environments and events.
  
• Lead PR initiatives media opportunities and executive thought leadership to build brand authority.
  
• Manage ATL/BTL activities including print radio retail activations and physical event presence.
  

Customer Lifecycle & Retention

• Oversee the full customer journey from initial awareness to long-term retention.
  
• Guide CRM email automation loyalty initiatives and subscription growth to drive repeat purchase behavior and maximize customer value.
  

Team Leadership & Cross-Functional Collaboration

• Lead and mentor the two Senior Marketing Specialists ensuring KPI accountability and supporting their professional development.
  
• Work closely with Sales Operations and Customer Service to ensure marketing initiatives align with inventory levels delivery capabilities and customer experience.
  

Agency & External Partner Management

• Manage agencies freelancers developers photographers and media partners.
  
• Own all external briefs timelines budgets and the final quality of all outsourced output.
  

Collaboration with Creative Director

• Partner with the Creative Director on brand vision and high-level approvals.
  
• Take full ownership of execution and delivery so the Creative Director remains in a non-operational visionary capacity.
  

Requirements

• 6 years in a senior marketing role with proven experience in team management and P&L ownership.
  
• Ability to think long-term while maintaining a "startup" agility to execute daily.
  
• Deep understanding of performance marketing stacks CRM and analytics platforms.
  
• Exceptional brief-writing and interpersonal skills to manage both internal teams and external vendors.