Email Lifecycle Marketing Manager

QIMA is transforming its marketing organization into a modern high-performing growth engine with performance marketing data and scalability at its this context we are hiring our new Email Lifecycle Marketing Manager to transform optimize and scale QIMAs global email marketing engine across every stage of the customer journey.

Stepping into a function previously run by an external agency this role is deeply handson. Youll architect build launch and continuously refine highimpact lifecycle nurturing ABM and tactical email programswhile also defining the strategy frameworks and longterm vision for lifecycle marketing at QIMA.

This is a role for a builder who thrives on execution: shaping the what and then engineering the how to bring it to life endtoend.

Key Responsibilities: 

Build and scale QIMAs email and lifecycle marketing function in-house 
Own A/B testing continuous optimization for Group and Divisional email marketing programs
Design end-to-end lifecycle journeys from lead to customer expansion.
Define scalable lifecycle frameworks playbooks and standards as the foundation for future growth
Own email campaigns nurturing adoption and prospection flows in Marketo Engage and Zoho CRM.
Partner with the divisional marketing teams on campaign design templates execution and best practices.
Collaborate with customer data engineering and CRM teams to optimize data for strategic use.
Improve engagement CTR and conversion across email marketing campaigns and lifecycle programs.
Implement lifecycle performance benchmarks and reporting.

Qualifications :

Skills & Abilities

To succeed in this role you should have:
Strong understanding of buyer journeys segmentation behavioral triggers and performance optimization.
Comfortable owning both strategy and day-to-day execution.
Strong analytical mindset with a clear focus on conversion and pipeline impact.
Experience working cross-functionally in global teams.
Fluent English required.

Education & Experience:

3 years hands on experience with Marketo
Knowledge of industry standards and best practices
Proven experience building executing and optimizing highimpact email campaigns and fullfunnel B2B 
lifecycle programs.
Experience leveraging AI and automation to improve lifecycle efficiency and velocity is a strong plu

Remote Work :

No

Employment Type :

Full-time