Digital Marketing and Communications Manager

• Analyze customer insights consumer trends market analysis and marketing best practices to build successful strategies
• Brainstorms new and creative growth strategies.
• Collaborates with agencies (PR agency social media agency digital agency creative agency) and other vendor partners.
• Collaborates with internal teams to create landing pages for dedicated campaigns and optimize user experience.
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle ensuring the alignment of communications and messaging across all channels
• Create maintain and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and gotomarket strategies complete with formal proposals and recommendations on tactics
• Designs builds and maintains the hotels and outlets social media presence.
• Establish positioning identify target audiences and develop marketing plans with specific objectives across different channels and segments
• Evaluates emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Gather customer and market insights to inform outreach strategies increase customer conversions and generate more qualified leads
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly
• Instruments conversion points and optimize user funnels.
• Lead the of marketing programs from start to finish leveraging internal support and driving collaboration
• Manage content and updates for customer and internal touch points establishing budget guidelines participating in events documenting business processes and providing additional sales support
• Measures and reports performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Partner with email performance marketing and web teams to design test and evolve lead nurturing tactics.
• Plans and executes all digital marketing including SEO/SEM marketing database email social media and display advertising campaigns for the hotel and F&B outlets.
• Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs strategies and budgets
• Supervises photo and video shoots for the hotel and F&B outlets.
• Updates and maintains the hotels website content ( and websites).
• Utilizes strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
• Working in partnership with the creative team develop creative briefs and guide creative direction to meet objectives for all advertising and publicfacing communications including print digital and video assets

Qualifications :

• Bachelors degree in marketing business or related field
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management multitasking and decisionmaking skills
• Metricsdriven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Masters degree a plus
• Proficiency with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Willingness and ability to travel
• Established press and media contacts

Remote Work :

No

Employment Type :

Fulltime