Open Jobs Digital Analytics Manager 261738
نُشرت في :
13-04-2025
صاحب العمل نشط
1 وظيفة شاغرة
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سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكترونيValid email field required
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حالة تأهب وظيفة
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أرسل الوظائف
الوصف الوظيفي
EN JOB DESCRIPTION
POSITION PURPOSE:
- The Digital Analytics Manager needs to have a strong understanding of tag management tools web analytics tracking tools and Data analysis techniques. This requires hands on experience in Google Analytics4 and Tag Manager with JavaScript (creating events & triggers).
- Excellent planning organization problem identification/resolution skills and data analysis skills are critical for success.
- You should also possess excellent communication and problemsolving skills to provide valuable insights and recommendations.
- By implementing effective tag management & web analytics strategies you can help business make informed decisions and achieve their digital marketing objectives.
KEY ACCOUNTABILITIES
- Champion the needs of the Sephora Middle East customer and local business stakeholders to ensure local requirements are prominent on the road map.
- Design develop and support the web analytics instrumentation architecture Own all Google Analytics and Tag Manager environment & processes.
- Design develop implement and manage tag management and web analytics strategies that align with the business goals.
- Oversee and organize various thirdparty tags manage existing pixels implement new pixels retrieve info about pixels implement custom events user management and troubleshooting.
- Ensure the integrity and accuracy of tagging environment by continually monitoring tags both manually and with automated tools.
- Develop custom analytics JavaScript to create events and triggers in Tag Manager.
- Proficient understanding of crossbrowser compatibility issues and workarounds.
- Consistently evaluate and revise environment where necessary to improve stability flexibility scalability and futureproofing including debugging troubleshooting and fixing configuration issues.
- Create implement and manage tracking plan to capture customer behavior in GA4 on Web and App.
- Perform regular audits to ensure data quality accuracy and completeness of information regarding Tag manager and Analytics considering internal requirements.
- Provide insights and recommendations based on web analytics data to help improve websites performance and user experience.
- Create custom reports and dashboards using web analytics tools such as Google Analytics4 Looker Studio Power BI Excel or other analytics tools using big query data.
- Collaborate with crossfunctional teams to identify opportunities for optimization and growth through datadriven insights.
- Stay up to date with industry trends and best practices in web analytics and digital marketing.
- Conversion API tracking setup for the main marketing platforms: Facebook Snapchat and TikTok.
- Train and educate clients on how to use web analytics tools and interpret data to make informed decisions.
- Communicate effectively with team members to ensure successful completion of projects and deliverables.
- Project management of rollouts for new functions.
- Development of new solutions for complex tracking and tagging requirements.
- Strong stakeholder management.
- Validation and recommendations of digital business requirements for several tools: Analytics Google Tag Manager & CMS.
- Support Business Analysts and Digital Marketing teams with eCommerce dashboards and insights.
SKILLS EXPERIENCE AND PERSONALITY
- 5 yrs experience in analyzing data using web analytics tools.
- Expertise in tag management systems like Commander ACT GTM etc.
- Experience with Google Analytics (UA and GA4
- Advanced data querying on Big Query
- Expertise in data visualization & reporting on Looker Studio Power BI etc
- Strong knowledge of online marketing channels and channel attribution.
- Proficiency in Excel and SQL
- Understanding of A/B testing methodologies
- Ability to provide datadriven recommendations.
- Experience with heat mapping tools like content square.
- Knowledge of website usability testing
Most importantly candidate needs to live and breathe Sephora Culture.
Required Experience:
Manager
نوع التوظيف
المهارات المطلوبة
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