Regional Consumer Marketing Manager

• Develop, implement, and modify based on performance a marketing plan both on- and off-line, identifying specific marketing decisions and actions to achieve conversions

• Manage agency partnerships

• Understand market restrictions for advertising medical devices to consumers in target markets

• Analyse the competitive landscape encompassing direct and in-direct competitors

• Understand consumer decision-making and market segmentation

• Regularly perform a brand audit and identify areas of improvement

• Test new channels and methods for reaching consumers