Black & Grey HR is recruiting for a premium boutique aesthetic hospital in Abu Dhabi UAE. Our client is looking to hire an experienced Marketing Manager who will coordinate and monitor the implementation of the hospitals marketing plan to acquire new business and maintain existing clients.
Key Responsibilities:
Develop and execute comprehensive marketing plans aligned with the hospitals brand and corporate policies.
Evaluate customer research competitor data and market trends to adjust strategies.
Oversee the development and of digital marketing strategies (SEO PPC) to increase website traffic and patient engagement.
Create implement and manage content marketing strategies including engaging online content (blogs videos graphics).
Create and manage linkbuilding strategies and maintain strong social media presences.
Innovate and present new platforms and marketing strategies.
Track content success using tools like Google Analytics and Google AdWords.
Manage email and social media marketing campaigns to increase traffic and engagement.
Develop and implement public relations strategies to position the hospital as a leading healthcare provider in the region.
Organize attend and evaluate events and exhibitions.
Handle the distribution pricing and promotional strategies in coordination with the General Manager.
Collaborate with thirdparty designers web developers and videographers to create unique marketing content.
Lead the marketing team delegate tasks and ensure projects meet deadlines and stay within budget.
Conduct market visits and maintain key relationships within the industry.
Analyze digital marketing campaign performance forecast growth and optimize ROI.
Stay updated on new digital marketing trends and technologies implementing them as needed to keep the hospital ahead of competitors.
Ensure marketing practices comply with relevant regulations including JCIA JAWDA ADHICS OSHMS and DOH standards.
Adhere to and promote hospital ethical business practices and policies.
Requirements
Bachelors degree in Marketing Digital Marketing or a related field.
5 years of relevant digital marketing experience and at least 2 years in a senior role preferably within a healthcare setting.
Arabic speaking skills are essential.
Proficient in SEO PPC Google Analytics and digital content creation.
Strong leadership and team management skills.
Effective communication presentation and decisionmaking skills.
Ability to manage multiple projects and work in a fastpaced environment.
Proven ability to collaborate with various stakeholders including external agencies and internal teams.
Understanding of UAE culture and ability to adapt to local customs.
Benefits
Attractive salary Benefits
- Bachelor s or Master s degree in Business Administration or related field. - Minimum 5 years of management experience, specifically within an aesthetic clinic. - Strong leadership and communication abilities, capable of managing multi-disciplinary teams. - Proficient in strategic planning, financial management, and operational oversight. - Excellent problem-solving, critical thinking, and making informed decisions in a fast-paced environment. - Familiarity with healthcare laws, policies, and industry best practices. - Ability to implement and monitor OSH policies to ensure workplace safety and compliance.