Director of Sales & Marketing

Welcoming and taking care of others is part of our Group’s DNA. In an unprecedented context of sanitary crisis, Accor has taken proactive measures to ensure the safety and well-being of its employees, candidates, clients and partners, including with the creation of the ALL Heartist® Fund devoted to help Group employees and individual partners affected by Covid-19. Accor has also launched the ALLSAFE Cleanliness & Prevention label in our hotels, incorporating some of the most stringent cleaning standards & operational protocols in the world of hospitality. We will get through this together by showing solidarity and humanity. #AccorCares #AllHeartist #HEART4ALL

To coordinate an effective and efficient Payroll management / Resource allocation through establishing a flexible work force throughout the division, based on the principles of Multi Skilling and multi Tasking.

To establish annual budget, marketing plan and actions plans, with measurable objectives so as to achieve revenue and profit goals outlined in the annual business plan.

To maintain complete and supported records of all sales agreements, contract and quotes for the hotel as per Sofitel Luxury hotels Policies and Procedures.

To have a good understanding of contribution margins of each product results and work with respective heads of departments to maximize Operating results.

To set individual sales goals by segments and by Director of Sales, Inspired Meeting Manager and Sales Managers, track and review productivity on a monthly, quarterly basis.

To direct, and coordinate sales and inspired meeting team’s activities in order to secure new and repeat business in order to achieve and exceed budget.

To track, measure and analyze the productivity of the sales and inspired meeting team so as to achieve and exceed goals.

To maintain a perpetual analysis of key accounts in the Dubai city market and group movements in the region.

To have a thorough knowledge of the comp set activities in terms of sales and actions plans.

To publish an accurate 90 day forecast of hotel room revenues in order to help operations department with staffing.

To obtain and maintain an awareness of community, business, political and social factors which may affect hotel’s financial objectives.

To ensure that rooms and banquet space inventories are reviewed bi-monthly and strategies are formulated to fill low occupancy periods.

To ensure that utilization of various technology and software is maximized and that clean data are maintained at all times.

To attend major trade shows and corporate functions to network and promote the hotel.

To entertain and ensure sales and inspired meeting teams entertain potential and actual clients.

To actively participate in daily and weekly revenue meetings in order to help hotel reach and exceed room revenue budget.

To ensure that all sales contracts follow the established Hotel Policies & Procedures and are based and sound commercial judgment.

To define and target key accounts and develop effective solicitation with the sales and inspired meeting team.

To review all blocked rooms and meeting space on a weekly basis to ensure that all business is traced for confirmation.

To ensure a high level of exposure for the hotel through direct sales solicitation.

To research and explore new markets and potential accounts for sales and inspired meeting team to follow-up.

To review sales files to ensure correct booking procedures, including history, contract, and room block

To ensure that sales and inspired meeting team project a warm, professional and welcoming image.