Digital Marketing Executive

Job Title: Digital Marketing Executive

Job Summary

We are looking for a dynamic and creative Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning executing and optimizing online marketing strategies across multiple platforms. This role requires a blend of creativity analytical skills and a passion for driving business growth through digital channels.

Key Responsibilities

1. Strategy and Planning
   
• Develop and implement digital marketing strategies to achieve business objectives.
  
• Identify trends and insights to optimize spend and performance.
  
2. Campaign Management
   
• Plan and execute all digital marketing campaigns including SEO SEM email marketing social media and display advertising.
  
• Create and monitor paid advertising campaigns on Google Ads Facebook Instagram LinkedIn etc.
  
• Conduct A/B testing to improve campaign performance.
  
3. Content Management
   
• Collaborate with content writers and designers to produce highquality marketing materials.
  
• Manage the company s website ensuring it is optimized for user experience and search engines.
  
• Publish and schedule engaging content on social media platforms.
  
4. SEO and Analytics
   
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
  
• Monitor and analyze website traffic and user behavior using Google Analytics and other tools.
  
• Generate performance reports and provide actionable insights to stakeholders.
  
5. Email Marketing and Automation
   
• Design and manage email marketing campaigns to nurture leads and retain customers.
  
• Implement and manage marketing automation tools for better efficiency.
  
6. Collaboration and Reporting
   
• Work closely with sales design and development teams to align digital efforts with overall business goals.
  
• Prepare monthly reports on campaign performance and ROI.
  

Key Requirements

1. Education and Experience
   
• Bachelor s degree in Marketing Business or a related field.
  
• years of proven experience in digital marketing or related roles.
  
2. Technical Skills
   
• Proficient in tools such as Google Ads Google Analytics Facebook Ads Manager SEMrush Ahrefs etc.
  
• Handson experience with content management systems (e.g. WordPress).
  
• Familiarity with email marketing platforms (e.g. Mailchimp HubSpot).
  
3. Core Competencies
   
• Strong understanding of SEO SEM social media marketing and content strategy.
  
• Analytical mindset with the ability to interpret data and provide actionable insights.
  
• Excellent communication and collaboration skills.
  
• Creative problemsolving and timemanagement abilities.
  
4. Preferred Skills (Optional)
   
• Experience in ecommerce marketing or conversion rate optimization.
  
• Certifications in Google Analytics Google Ads or other relevant areas.