VP Brand Marketing

• Manage, develop and inspire a team responsible for category-leading content, product, and brand marketing experiences
• Own brand strategy: clarify positioning as well as target audience and how best to reach them; collaborate on brand guidelines to ensure consistency in messaging, tone, and visual representation across relevant touchpoints
• Keep Calm top of mind through a consistent drumbeat of low-cost/high-return marketing initiatives that drive conversation and brand awareness
• Supercharge content marketing efforts to drive traffic and engagement across channels, including email, app stores, web and social
• Leverage relevant KPIs and consumer insights to ensure the health of the brand as well as its continued evolution
• Collaborate closely with internal and external creative teams to ensure the development of stand-out campaigns; with Content and Product to amplify new releases; with PR to inspire earned media; with Growth to convert impressions into purchases; and with Enterprise to ensure consistent expression of the brand across the business
  

Who You Are

• A visionary leader with a proven track record of fostering high-performing teams in dynamic, fast-paced environments
• Results-oriented mindset, taking ownership of outcomes and leveraging insights to optimize strategies and tactics, while effectively communicating key learnings to the broader team
• Exceptional organizational and time management skills, adept at managing multiple high-priority projects on deadline and collaborating closely with cross-functional teams to deliver exceptional results
• Clear and compelling communicator, with the ability to inspire and influence stakeholders at all levels of the organization
• Passionate about mental health, demonstrating a commitment to advancing the understanding of – and support for – mental wellbeing
• Tapped into cultural trends and adept at sparking social conversation and earned media
• Embraces diversity and fosters an inclusive work environment, valuing diverse perspectives and experiences to drive creativity and innovation
  

Minimum Requirements

• This role typically requires 15+ years of relevant experience
• 8+ years experience in relevant marketing leadership roles