Marketing Specialist

Responsibilities:

• Assist in developing and implementing marketing strategies to achieve business objectives.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Coordinate the creation of marketing materials, including brochures, advertisements, and digital content.
• Manage social media accounts and online presence to engage with customers and build brand loyalty.
• Monitor and analyse the performance of marketing campaigns, using data-driven insights to optimize strategies and improve ROI.
• Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall company goals.
• Support the planning and execution of events, trade shows, and promotional activities.
• Stay up-to-date with industry trends and best practices in marketing and advertising.
• Assist in managing relationships with external agencies, vendors, and partners.
• Assist in budget planning and tracking for marketing initiatives.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in marketing, preferably in a similar role.
• Strong understanding of marketing principles and techniques.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving skills.
• Strong attention to detail and organizational abilities.
• Team player with strong interpersonal skills.