Digital Marketing Executive

Roles & Responsibilities

• Develop and implement a digital marketing strategy to drive online traffic and revenue
• Create and implement digital marketing strategies to drive online traffic to the company's website.
• Manage and optimize digital marketing campaigns across various channels, including email, social media, PPC, and SEO
• Create and curate engaging content for social media and other digital platforms
• Monitor and analyze key performance metrics to improve campaign performance and ROI
• Collaborate with internal teams to ensure brand consistency and alignment with company goals
• Stay up-to-date with industry trends and developments, and apply insights to enhance digital marketing efforts
• Manage relationships with external partners, including agencies and vendors
• Develop and manage a content calendar for all digital channels
• Create and execute A/B testing and optimization strategies
• Track and report on digital marketing performance to senior management

Desired Candidate Profile

• Proven experience in digital marketing, including managing online advertising campaigns and implementing SEO strategies.
• Certifications in Google AdWords and Google Analytics.
• Minimum of 3-5 years of work experience in a similar role, preferably in the technology industry.
• Creative thinking and problem-solving skills.
• Ability to work independently and manage multiple projects and deadlines.