Brand Manager

Responsibilities:

• Lead Brand, Marketing, Content & PR strategy
• Manage marketing strategy and execution in support of flavor storytelling, product launches, and campaign executions/activations. Lead go-to-market strategy for LTOs to drive buzz, trial, and sales.
• Liaise with the regional teams and consumer department team members to ensure consistency of message, voice, tonality, and alignment with other PR, Branding, and Marketing strategies
• Build, test, and implement initiatives and experiences that connect the Kitopi consumer across channels and create the best possible brand experience to drive loyalty and retention throughout the Kitopi ecosystem. Lead high-touch, magic-driving experiences for customers across channels, online and offline; surprise & delight initiatives. Own measurement and reporting for initiatives in collaboration with channel & marketing leads.
• Own and maintain brand & marketing calendar, ensuring cross-channel alignment between business channels. Collaborate with marketing, creative, and channel leaders to ensure cohesion and flawless execution of consumer-facing communications during campaign and evergreen periods.
• Partner with the Creative team to brief campaigns, projects, and marketing initiatives and ensure cohesive and flawless execution of campaigns across business channels and the brand.
• Always be on the lookout of competition and trends and ensure you are always leveraging momentum.
• Develop a yearly marketing strategy once a year for both online, offline, and within aggregators.
• Develop yearly branding uplift and strategy once a year in collaboration with the Creative Designer squad.
• Continuously evaluate and improve the end-to-end guest experience, including leading campaign postmortems and reporting
• Partner with the social team and external agencies to create breakthrough, culture-driving marketing programs and content plans
• Drive brand awareness to customers, suppliers, and potential collaborators.
• Constantly implementing quality checks via tastings and kitchen audits with the Chef squad on your brands and adjusting accordingly
• Brand Growth