Digital Marketing & E-CRM Executive

• Creation & Execution of Omnichannel campaigns email, web & app push notifications, sms (inclusive of Email HTML design)
• Working with the relevant stakeholders across category marketing, creative
• Maximize the customer lifetime value, retention, response & conversion rates, average revenue per user
• Minimize churn rate, abandonment rate
• Create customer targeting and segmentation strategies

Job Requirements:
• HTML 5 & responsive design
• Google Analytics (relevant to the Email and SMS channel performance)
• Photoshop / dreamweaver or any HTML editor
• Intermediate skills in MS Excel / google sheets