e-Commerce Content Specialist

Responsibilities:
• Conducts research including audits, gap analysis, competitive assessments and stakeholder interviews
• Conceive, write and deliver compelling, keyword-rich, actionable content for a range of mediums – online, digital, social commerce and mobile – targeted at travellers.
• Work closely with Conversion Optimisation Manager to develop the website roadmap from a visual, content and functional viewpoint. Also work hand-in-hand with the Senior User Experience Specialist and Business Analysts in developing and implementing solutions for improved usability and conversion
• Develop strategy for producing and maintaining structured, reusable content that delights users, expresses brand, drives conversions and acquires new customers
• Contribute to brand guidelines through further development of voice and tone standards. Ensure content is suitable for specific client needs, is accurate, in line with flydubai tone of voice, expectations and global strategy
• Provide high quality creative content to flydubai user base (on the web site and across our digital marketing channels) in an effective manner.
• Manage a passionate team of content officers using a combination of project prioritization techniques, performance management and coaching
• Develops solutions including information architecture, persuasion architecture, taxonomy, metadata, and content modeling
• Develop workflows and process for localization and user-generated content to ensure content quality and and manage approval workflows as well as expiry controls
• Build and maintain cross-functional relationships with team leaders from Product, Design, Legal and Brand. Oversee the development of content calendars
• Leverage content sourced from feeds and external repositories
• Architect the overall strategy for content within flydubai’s web applications