Execute trade plans for merchandising and trade activities across Kuwait trade channels to achieve brand, volume, distribution and share objectives.
Act as a key liaison between brand deployment and trade functions for effective implementation of all cycle plan activities with emphasis on activities to communicate with ASU30 consumers.
Implement national presence in marketing and trade distribution programmes with optimum use of resources to achieve the highest in-store visibility and sales performance for the key strategic brands throughout the territory by gaining the active support of the trade.
Establish an excellent working relationship with the trade to gain their active support to maximise volume and in store presence within agreed budgets.
Provide trade marketing information and reports (daily, weekly) related to performance and accounts to ensure that the Area Manager and Market Manager are fully informed at all times.
Effectively manage suppliers (i.e. POSM printing) to ensure that all approved promotional or merchandising plans are implemented in an effectively and timely manner.
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