Senior VM Executive - Lifestyle Concept

BASIC INFORMATION

Position Title

Senior Visual Merchandiser Executive Beauty

POSITION OBJECTIVE

We are looking for a creative retail Visual Merchandiser to maximise market share and to provide an excellent instore experience for our customers. The job holder requires to define design and implement creative visual merchandising strategy for Beauty department (Cosmetics Skincare Hair Care and Perfumes) develop and implement effective Visual Merchandising standards methods and compliance. The job holder will also be responsible for come up with revise and present design ideas for displays signages floor plans and launches in alignment to product trend target market and budget.

DO Key Responsibilities

1.

Business Growth

Manage development of creative and innovative Visual Merchandising solutions for the Beauty business for the concept.

Plan and manage visual merchandising tasks to minimize expenditure and maximize productivity within the allocated budget

Maximize market share using visual merchandising skill and business awareness

2.

Visual Merchandising Plan and Design

Manage conceptualize and ensure implementation of the Brand Visual Strategy for Beauty department. Create appealing and eyecatching visual displays that lead the customer through the entire store.

Coordinate with Buyers Marketing Store Operations Projects in determining specific visual merchandising needs for conceptualization and design of Visual Merchandising solutions such as fixtures displays creatives and point of sale materials etc

Plan and develop detailed guidelines and planograms for the department followed by model store execution.

Ensure development and implementation of effective Visual Merchandising standards and methods to ensure consistency across all stores.

Supervise development of creative and innovative Visual Merchandising seasonal concept solutions

Manage construction and documentation of instore creatives and window guidelines as required for the departments.

Plan and ensure development of New Season and Brand update store set ups

Conducts market research/audit/monitor competitors and understand the latest trends

Assess and recommend action and create guidelines for promotions and events and execution across all stores within specified timelines.

Ensure development and training of Instore Visual Merchandisers on merchandising standards space planning and store layout and other visual merchandising techniques.

3.

Coordination

Manage Critical path & calendar for VM function and manage stakeholders accordingly.

Collate and share guidelines feedback for territory VM teams reagrding guidelines alongwith department VM specialists.

Keep a track of budget and expenses for all territories.

Collate Photo reports from all territories and review with department VM specialist.

Managing the events calendar weekly bulletins and team projects trackers for the team.

4.

People Management

Conducting Workshops with the store teams

Developing department visual merchandising champs in regions for effective execution of guidelines and ensure consistency

DISPLAY

QUALIFICATION

Basic Qualification / Education / Vocational Training

Graduate degree in any field preferable design

Advanced

Qualification / Certification / Specialist Training

Microsoft Office. Proficiency in Photoshop Illustrator or other visual design tools

EXPERIENCE

Minimum Experience

4 years of experience

Specific / Relevant Experience

Proven work experience in the field of visual merchandising including creating guidelines & planograms floor plans window & instore displays preferably in the field of makeup perfumes or department stores.

COMPETECIES

Skills and Capabilities

Demonstrable visual design skills with a strong retail merchandising portfolio

Advanced Knowledge of consumer behaviour/market trends/market forecasting techniques

Ability to analyze sales merchandising reports and survey results.

Resource Management

Proficiency in English and local language

DELIVER

Perspective

Key Result Area (KRA)

Measure

Financial

Gaining Market Share through effective visual merchandising

Increase in Market share

Customer

Creative and Innovative visual merchandising concept development

Internal / External Customer Feedback score

Operational efficiency & Retail proficiency

Implementation of effective VM standards and consistency across all stores

Current Processes (Internal)

Adherence to visual merchandising standards

Achieve targeted complaince % wrt. visual merchandising standards

Execution of Visual Merchandising & Marketing event calendar

Meeting the set timelines

Build for Future (Capability)

Enhance the retail capability technical and behavioural skills

Number of training programs attended by self or team/

% improvement in performance pre and post training session

Team engagement

Achieve target employee engagement score

JOB INTERACTIONS

KEY INTERNAL INTERACTION WITH

NATURE OF INTERACTION

Marketing Department

For coordinating the merchandising event calendar with marketing initiatives

Buying Department

For understanding the Concept merchandise and seasonal themes

Retail Team

For smooth implementation of merchandising initiatives in the stores

Finance Department

For getting financial approval for merchandising operations and initiatives

KEY EXTERNAL INTERACTION WITH

NATURE OF INTERACTION

Printing/Signboard Contractors

For approvals/negotiation to print designs on posters brochures etc

Suppliers

For approvals/negotiations to procure shop fitments and fixtures

Qualifications

.

Primary Location: AEAEUnited Arab Emirates
Work location/ موقع العمل: Landmark TowerDubai LMI Jafza Warehouse Plot No. S210204 Dubai
Job: Visual Merchandising
Organization: Lifestyle Concept
Schedule label /الجدول الزمني: Regular
Shift: Standard
Job Type: Fulltime
Day Job
Job Posting/نشر تسمية الوظيفة: Nov:23:52 AM

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