Senior Director Brand Activation

Responsibilities:
• Lead the Market Brand activation team (planning & media activation, sports marketing, Omnichannel marketing and digital activation)
• Build, lead and develop a highly engaged team (incl. succession planning)
• Ensure integration & team cooperation with globally managed EIM and Newsrooms teams (where available)
• Provide functional guidance & direction to Market BU Comms and Cluster/country Brand activation directors
• Manage the framework for the categories and channels to act and operate within the brand calendars and drive coordination for providing input from the market / BU‘s into the global brand calendar.
• Drive and lead the MWB allocation process across BUs and Clusters/Country and coordinate input into global functions (e.g. BMP)