To increase market share by brand building and awareness
Execute, control and manage consumer Promotions
Development and implementation of POS for NPD’s and for other opportunities as per trade requirement, in store animation implementation for NPD’s with sales team Coordination
Development of a trade promotional plan with key customers and channels
Working closely with key customers to provide category and shopper insights to drive performance
Manage and evaluate trade promotion levels to achieve maximum return of investments
Generate brand awareness with in store animation activities to be dominant against competitor
Key account activity development to achieve sales target
Monitoring competitor’s activity to plan response action plan
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