Marketing Executive
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Job Description
- Assist in the development of yearly and quarterly marketing plans and calendar of activities for the respective portfolio of brands.
- Implement the marketing, promotional activities for the BP, as per the agreed plans.
- Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities.
- Coordinate on daily basis with sales team, and/or BU managers to identify possible marketing requirements and support for the business
- Coordinate with the central team on weekly basis regarding all marketing requirements ranging from POS, posters, brochures, media requirements, merchandising, websites, PR, CRM and database capturing, displays, etc
- Liaise with vendors to ensure production of POS material and marketing collateral in line with marketing objectives and agreed timelines.
- Assist line manager in collating data for reports on brand performance, marketing initiatives, customer mix, post activity reports after each sponsorship/display activity,etc. as required
- Assist in collating competitors activities vis a vis communication, pricing, packaging and planning
- Maintain the archiving system for all executed elements in the marketing calendar and ensure all relevant databases / systems are updated as mandated.
- Collect and maintain estimates & invoices with all vendors and ensure timely process of payments through the FSS structure.
- Support the team on maintenance of annual budgets including allocation of monthly phasing.
- Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc.
- Update and maintain the marketing calendar for all promotional initiatives.
- Timely Updating of the website brand and portfolio content by season
- Work with the Brand Principals & Social Media team to develop relevant content on the allocated portfolio
Employment Type
Full Time
Company Industry
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
