We seek a highly skilled and versatile Digital Marketer/Growth Hacker with expertise in SEO, web design, managing Meta Ads Manager, Google Ads campaigns, and an experience in Business Setup to join our dynamic team. As a Digital Marketer/Growth Hacker, you will play a crucial role in driving organic traffic and generating leads, improving search engine rankings, enhancing the user experience of our website, and implementing successful advertising campaigns.
Requirements
Responsibilities:
Develop and execute comprehensive digital marketing strategies focusing on search engine optimization (SEO).
Conduct keyword research, competitor analysis, and SEO audits to identify optimization opportunities.
Optimize website content for improved search engine rankings, including landing pages, blog posts, and product descriptions.
Collaborate with cross-functional teams to design and implement visually appealing web pages that enhance user experience.
Use Adobe Suite (Photoshop, Illustrator, etc.) to create and optimize graphics, images, and other visual elements.
Manage and optimize Ads Manager and Google Ads campaigns, including keyword research, ad creation, targeting, bidding, and performance analysis.
Implement conversion tracking and utilize data insights to optimize advertising campaigns for maximum ROI.
Configure Google Analytics to track website performance, analyze user behavior, and provide actionable insights.
Stay up-to-date with industry trends, search engine algorithm updates, and best practices in digital marketing, web design, and advertising.
Leverage other marketing tools such as SEMrush, Moz, or similar platforms to conduct in-depth SEO analysis and competitor research.
Track and report on key performance indicators (KPIs) using Google Analytics, Ads Manager, and other marketing tools to measure the success of SEO and digital marketing campaigns.
Conduct A/B testing and implement data-driven optimization strategies to maximize conversions.
Stay informed about emerging digital marketing technologies and tools, and recommend their integration where appropriate.
Requirements:
Bachelors degree in Marketing, Web Design, or a related field.
Proven experience as a Digital Marketer/Growth Hacker with a strong focus on SEO.
Proficiency in web design principles and tools, particularly Adobe Suite (Photoshop, Illustrator, etc.).
In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
Solid understanding of HTML, CSS, and web development frameworks.
Experience with content management systems (CMS) and website optimization tools.
Proficient in managing Ads Manager and Google Ads campaigns, including keyword research, ad creation, targeting, bidding, and performance analysis.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.
Ability to work both independently and collaboratively in a fast-paced environment.
Strong organizational and project management skills.