Job Summary

At Sephora beauty is about feeling seen valued and empowered individually and collectivly. It is connecting deeply with others celebrating diversity and inclusivity unlocking your potential and making a difference every day. Together we belong to something beautiful.

POSITION PURPOSE:

The Category Merchant will be working on maximizing the sales and growth of the Skincare category while being fully responsible for the permanent and non-permanent merchandising in all stores of Sephora ME.
She/he will ensure that the products appear at the point of sale at the appropriate time and correct quantities bearing in mind Sephoras overall retail and category strategies.

KEY RESPONSIBILITIES:

Assortment Management and Merchandizing

Plan and manage product lifecycle and prepare sales and stock plans under supervision of Category manager
Ensure proper stock levels in stores and online for display and sales for animations and thematic
Secure planograms of allocated brands and ensure full merchandizing visibility
Implement and maintain regional assortment on SKU level and manage allocated catalogue of brands portfolio.
Maintain skincare calendar including launches expansion and opening of new doors and discontinuation strategies
Prepare sales forecast on SKU level by country in alignment with brand budget. Propose the most relevant product mix.
Monitor stock based on forecasts and flag overstock situations to management particularly monitoring slow sellers and suggest action plan
Analyze every aspect of the brand performance (bestselling points) and ensure that they reach their full potential.
Conduct quarterly brand assortment analysis and propose action plan on optimization of skus and merchandising
Initiate and follow up on the regulation and compliance of all new skus
Plan activations launches animations and marketing activities with brand partners and internal teams.
Develop and manage training support with brands and education department.

Brand Management

Responsible for overseeing the entire lifecycle of skincare brands within allocated portfolio
Build relationships with partners and organizational stakeholders
Develop and execute comprehensive brand strategies aligned with company objectives and market opportunities
Communicate with Brands regularly to ensure projects are developed and delivered on time
Identify all viable sales opportunities
Report on progress to the upper management
Develop engaging sales presentations backed by relevant data and case studies
Work with marketing and customer service teams to ensure all client issues get resolved efficiently

Omnichannel and Marketing

Collaborate closely with cross-functional teams
Coordinate with relevant teams on brand activation for Ecom visibility content and instore animations. Attend the weekly meeting to set M1 priorities
Securing optimized brand assets for activations
Secure samples and gift quantities for ecommerce activations (GWP PWP)
Select brand participation for PR events 3 times a year as per Sephora guidelines (gifting stand)
Coordinate with PR on annual seeding and PR plans with brand partners
Ensure timely implementation of digital campaigns
Secure samples and gifts quantities for CRM activations and ensure timely implementation
Define products to be highlighted in CRM emailers in line with category priorities
Coordinate and align with social team on calendar priorities and activations such as competitions gifts etc.
Attend and participate in weekly omni and marketing meetings

Ecommerce

Define Ecommerce related assortment for Skincare category and ensure assortments update communication to all stakeholders
Ensure balanced e-store representation of brand and SKU launches
Liaise with Ecommerce team for marketing support (assets activations) and ensure its timely delivery from third parties
Provide regular and timely updates on the digital activations and opportunities that occur on a monthly and repeated basis.
Secure online exclusivities and pre-launches from brand and ensure successful implementation.

Communication & Reporting

Prepares monthly category and brand performance KPIs defined by management
Tracks monthly brand budgets by country and by store
Regular meetings and communication with brands to align on brand performance and build constructive and transparent communication.
Ensure correct budget tracking and timely reinvoicing

Strategy

Lead the development and execution of CRM strategy and function including data gathering and quality database understanding targeting marketing deployment and loyalty program enhancement and management.
Evolve and optimize email direct mail SMS and touchpoint strategy to maximize customer loyalty and drive retention
Evolve loyalty program to be a powerful loyalty driver that is consistent with the vision of the brand
Drive strategic decision making through effective communication at a senior management level
Support cross functional initiatives by serving as a thought leader across the company providing consultation and best practices for CRM and customer engagement.
Define key priorities for implementation and technologies needed and build data supported Business cases for strategic solutions
Lead strategy roadmap and end-to-end execution of lifecycle campaigns to increase conversion and success against KPIs by leveraging channels
Establish strong relationship with Products Data science Design and other counterparts collaborate on prioritization for roadmap and resolve dependencies

Customer Insights

Set KPIs targets and assess the impact of CRM project short and long term
Conduct market research in partnership with the central team to better understand new consumer expectations and rework the loyalty promise accordingly
Prioritize and scope analysis request from cross functional teams (Marketing retail e-commerce) to ensure the right level of support is provided in a timely way (store cannibalization retention of B&M customers online during lockdown)
Establish analytics and reporting structure to educate other leaders about customers and CRM tactics
Drive analysis of customer value and behavior data to produce actionable insights to embed onto life cycle campaigns that drive business strategies and value

Loyalty Program

Define and manage the SBP marketing plan / calendar including all activations and brand priorities in partnership with omnichannel and category teams ensuring smooth coordination with external and internal teams.
Manage all aspects of marketing media planning and PR related to the Loyalty program as well as the execution of the related direct marketing campaigns (target offer)
Interpret campaign performance data and turn them into actionable business insights and communication guidelines
Build story telling for the brands using reports to show the profitability of participating/ contributing to the loyalty program gifts
Partner with Category Managers teams to lead the negotiation with brand suppliers on gifting and offers that will be used for the program
Monitor closely on all the plans implementation schedule and activities for all markets and offers to guarantee the consistency and right the image of SBP in all materials.
Develop Beauty Pass members experience that money cant buy and leverage on personalization to create unique customer journey to pamper our best members and grow their engagement.
Build the brand love for the loyalty program by building a strong promise and communicating loudly about the perks.

Team Structure & Talent Management

Recommend appropriate organizational budgetary and resource changes as needed.
Develop key structures and workflows that contribute to the success of the CRM team and coordination with local and cross functional teams.

SKILLS AND QUALITIFCATIONS

Minimum 3-4 years experience
Strong analytical skills with the ability to interpret data and make data-driven decisions
Proven experience in Brand Management
Excellent communication presentation and interpersonal skills
Ability to manage multiple projects simultaneously and meet deadlines
Ability to work effectively both autonomously and as part of a team.

Here you will find:

Community in which authenticity is embraced and the strength of our differences fuels our collective spirit.
Culture of empowerment learning & growth that offers you the tools space and opportunity to learn innovate and lead
Work that brings fulfillment. From delighting clients every day to inspiring our industry at large every action makes a difference

Join us and belong to something beautiful.