Digital Marketing Manager
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Job Summary
Job Overview
We are seeking an experienced Digital Marketing Manager to lead and execute full-funnel marketing strategies within the real estate sector. This role will be responsible for driving qualified leads strengthening brand presence and supporting sales teams through high-performing digital and on-ground marketing initiatives.
The ideal candidate will have strong hands-on digital marketing experience a solid understanding of real estate lead cycles and the ability to manage multiple campaigns from strategy through to execution and reporting.
Key Responsibilities
Marketing Strategy & Planning
- Develop and implement full-funnel marketing strategies tailored to the real estate market
- Create and manage annual and quarterly marketing plans and budgets
- Define KPIs and measure ROI across all marketing activities
Digital Marketing & Performance
- Plan and execute SEO SEM Google Ads Display Ads and paid social campaigns
- Manage performance marketing across Facebook Instagram YouTube and LinkedIn
- Oversee CRM systems and email marketing automation (e.g. HubSpot Mailchimp Salesforce)
- Analyse web traffic conversion rates and lead quality to optimise campaigns
Content Creation & Branding
- Oversee creation of engaging content for websites blogs social media email and marketing collateral
- Ensure brand consistency across all digital and offline channels
- Coordinate with designers videographers and content creators as required
Website & Landing Pages
- Manage and maintain the company website
- Optimise landing pages for lead generation and SEO performance
- Liaise with developers or agencies for ongoing website improvements
Lead Generation & Nurturing
- Implement and optimise digital lead generation strategies
- Monitor lead flow lead quality and campaign effectiveness
- Develop lead nurturing journeys to convert enquiries into site visits and sales
Offline & On-Ground Marketing
- Coordinate marketing materials for hoardings print ads events and property exhibitions
- Manage site branding and promotional activities
- Organise and promote open houses and customer engagement events
Analytics & Reporting
- Prepare weekly and monthly performance reports
- Use data insights to refine strategy and improve future campaign performance
Requirements
- Bachelors or Masters degree in Marketing Business or a related field
- Minimum 4 years experience in digital marketing (with 3 years in real estate)
- Strong knowledge of Google Ads Meta Ads Manager SEO tools and analytics platforms
- Hands-on experience with Google Analytics Search Console CRM systems and marketing automation
- Proven experience in campaign planning execution and lead tracking
- Ability to work independently and manage multiple projects simultaneously
- Excellent communication organisational and leadership skills
- Russian language skills preferred (spoken and written)
- Open to all nationalities
Benefits
Company Industry
IT Services and IT Consulting
