SVP Head of Pricing and Value Proposition
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Job Location:
Monthly Salary:
Posted on:
22 days ago
Vacancies:
1 Vacancy
Job Summary
Maximizing product/portfolio profitability by driving sophisticated pricing models and value propositions across all Retail products and client segments (Elite Islamic and Mass).
The incumbent will pay a key role in ensuring the attractiveness of FABs retail products to drive new to bank sales volume & revenue while also focusing on optimizing the profitability of the existing client portfolio.
Core Responsibilities
- Focus on establishing clear differentiation of FAB products services and features amid a highly competitive banking market
- Champion a Client Lifetime Value (CLTV) model in cooperation with the Analytics team to create a concrete framework that will steer Pricing and Value Propositions for CBG.
- Create sophisticated pricing methodologies/models using advanced concepts (e.g. behavioral pricing) to optimize profitability
- Develop pricing sensitivity models to support Product teams in product design & positioning
- Drive crosssell and deepsell making use of concepts like bundling to increase revenue
- Drive regular leads assignment and monitoring
- Develop attractive value propositions based on client profiles/segments to increase engagement
- Engage with the broader Everyday Banking Product/Credit Cards team to introduce value propositions aimed at attracting target client bases to the bank
- Key collaborator with the marketing team to deliver product campaigns as part of the annual calendar as well as any necessary adhoc campaigns to support retail business growth
- Ensure frontline staff training and awareness of value propositions
- Partner with Digital Transformation and Customer Experience on process improvement and transformation initiatives
- Drive customer value directly engage with internal and external stakeholders to support onboarding and customer engagement solutions acquisition journeys mobile and internet bank services loyalty platforms etc.
- Facilitate innovation planning research feasibility POV UI/UX Design business case acceptance/signoff testing implementation communication and maintenance for priority digital journeys. Advise scope expansion and viability for digital journeys
- End to end lifecycle management of customer base profitability
#LIA55
Qualifications :
- Minimum of 10 years of experience in Finance and/or consumer
- Bachelors degree in Finance Accounting Business Administration or any related discipline
- Masters degree in Finance Accounting Business Administration or any related discipline is an asset
Remote Work :
No
Employment Type :
Fulltime
Key Skills
About Company
Working at First Abu Dhabi Bank As the largest bank in the UAE we are proudly building a team fit for the future, changing the perception of what a career in banking means and setting the standard of what a great workplace is and can be. With an inclusive culture, excellent learning ... View more
