Job Summary

About our Client

Our client is a Dubai-based fast-growing direct-to-consumer (DTC) beauty company dedicated to empowering women in the GCC and Middle East with premium confidence-boosting hair solutions. They specialize in high-quality natural hair products through their flagship brandthe regions pioneering Arabic online store for 100% Remy human hair extensions wigs clip-ins tape-ins aftercare and professional salon training.

Born from a UK-Middle East collaboration between two ambitious friends started with direct salon partnerships overcame pandemic challenges by launching a robust e-commerce platform and now serves customers across Saudi Arabia the broader MENA region and worldwide with exceptional quality color-matching expertise 24/7 consultations and free fast shipping.

Job Summary

As Senior Media Buyer & Creative Performance Lead youll lead strategy and execution establish a world-class creative testing system alongside our in-house editors and designers and create repeatable playbooks that fuel future brand launches. This is a rare chance to shape multiple brands in a fast-moving high-potential beauty space with strong internal creative support.

Key Responsibilities

Lead full strategy setup and daily execution across Meta and Snapchat including campaign architecture audience targeting bidding and creative deployment tailored to GCC consumers.
Develop and execute weekly/monthly scaling plans balancing horizontal (new audiences/markets) and vertical (budget increases on winners) approaches.
Proactively manage ad fatigue through rotation refresh and performance monitoring to maintain stable long-term results.
Optimize blended channel metrics (CAC MER) while ensuring healthy contribution margins at scale.
Design and implement a structured creative testing framework covering angles hooks formats (video static carousel) UGC vs. produced and rapid iterations.
Analyze performance data to deliver precise actionable creative briefs and instructions to our in-house video editor (e.g. hook structure pacing proof elements CTA placement).
Maintain a live content pipeline testing calendar iteration backlog and documentation of key learnings to inform weekly optimizations.
Leverage AI tools to accelerate idea generation concept variations and quick mockups for faster testing cycles.
Build and own a comprehensive 60-day launch roadmap including phased budget ramps KPI milestones (e.g. early CPA targets winner identification thresholds) and scaling triggers.
Ensure full tracking readiness (pixel/events attribution setup) and account hygiene before go-live.
Lead rapid early testing to identify high-performing creatives and audiences then transition to aggressive profitable scaling.
Document the entire process into a repeatable launch playbook for future brand expansions.

Qualifications

Extensive hands-on expertise in media buying on both Meta Ads Manager and Snapchat Ads (mandatory; GCC/MENA experience strongly preferred).
Proven track record scaling DTC beauty cosmetics hair or fashion brands with high AOV.
Deep unit economics mindset: fluency in CAC MER LTV:CAC ratios contribution margin and payback period for informed scaling decisions.
Strong creative leadership: ability to translate data into specific creative direction run structured testing and document/iterate learnings systematically.
Organized operator with excellent planning prioritization KPI tracking and weekly reporting skills.
Proficiency using AI for creative ideation/concepts (e.g. Midjourney ChatGPT for hooks/angles).
Results-oriented calm under pressure (seasonal volatility) collaborative with creative teams data-driven decision-maker.

Educational & Professional Requirements

Bachelors degree in Marketing Business or related field (or equivalent experience).
5 years of hands-on paid media experience with at least 3 years focused on Meta Snapchat in DTC/e-commerce.
Demonstrated success scaling DTC beauty/cosmetics/hair brands.
Strong preference for GCC/Middle East market experience due to cultural nuances language (Arabic/English) and seasonal peaks (Ramadan Eid White Friday/Black Friday).
No formal certifications required but proven results in high-stakes scaling environments essential.

Apply now and join a team where creativity meets performance.

Additional Information

Fully remote (GCC time zone alignment required for meetings and live optimizations).
Part-time (with potential to become full-time)
Opportunity to shape multiple brands in a fast-moving beauty space with strong in-house creative support.
Only Egypt-based candidates can apply.

About our Client Our client is a Dubai-based fast-growing direct-to-consumer (DTC) beauty company dedicated to empowering women in the GCC and Middle East with premium confidence-boosting hair solutions. They specialize in high-quality natural hair products through their flagship brandthe regions pi...

About our Client

Job Summary

Key Responsibilities

Lead full strategy setup and daily execution across Meta and Snapchat including campaign architecture audience targeting bidding and creative deployment tailored to GCC consumers.
Develop and execute weekly/monthly scaling plans balancing horizontal (new audiences/markets) and vertical (budget increases on winners) approaches.
Proactively manage ad fatigue through rotation refresh and performance monitoring to maintain stable long-term results.
Optimize blended channel metrics (CAC MER) while ensuring healthy contribution margins at scale.
Design and implement a structured creative testing framework covering angles hooks formats (video static carousel) UGC vs. produced and rapid iterations.
Analyze performance data to deliver precise actionable creative briefs and instructions to our in-house video editor (e.g. hook structure pacing proof elements CTA placement).
Maintain a live content pipeline testing calendar iteration backlog and documentation of key learnings to inform weekly optimizations.
Leverage AI tools to accelerate idea generation concept variations and quick mockups for faster testing cycles.
Build and own a comprehensive 60-day launch roadmap including phased budget ramps KPI milestones (e.g. early CPA targets winner identification thresholds) and scaling triggers.
Ensure full tracking readiness (pixel/events attribution setup) and account hygiene before go-live.
Lead rapid early testing to identify high-performing creatives and audiences then transition to aggressive profitable scaling.
Document the entire process into a repeatable launch playbook for future brand expansions.

Qualifications

Extensive hands-on expertise in media buying on both Meta Ads Manager and Snapchat Ads (mandatory; GCC/MENA experience strongly preferred).
Proven track record scaling DTC beauty cosmetics hair or fashion brands with high AOV.
Deep unit economics mindset: fluency in CAC MER LTV:CAC ratios contribution margin and payback period for informed scaling decisions.
Strong creative leadership: ability to translate data into specific creative direction run structured testing and document/iterate learnings systematically.
Organized operator with excellent planning prioritization KPI tracking and weekly reporting skills.
Proficiency using AI for creative ideation/concepts (e.g. Midjourney ChatGPT for hooks/angles).
Results-oriented calm under pressure (seasonal volatility) collaborative with creative teams data-driven decision-maker.

Educational & Professional Requirements

Bachelors degree in Marketing Business or related field (or equivalent experience).
5 years of hands-on paid media experience with at least 3 years focused on Meta Snapchat in DTC/e-commerce.
Demonstrated success scaling DTC beauty/cosmetics/hair brands.
Strong preference for GCC/Middle East market experience due to cultural nuances language (Arabic/English) and seasonal peaks (Ramadan Eid White Friday/Black Friday).
No formal certifications required but proven results in high-stakes scaling environments essential.

Apply now and join a team where creativity meets performance.

Additional Information

Fully remote (GCC time zone alignment required for meetings and live optimizations).
Part-time (with potential to become full-time)
Opportunity to shape multiple brands in a fast-moving beauty space with strong in-house creative support.
Only Egypt-based candidates can apply.

Key Skills

Purchasing
Sourcing
Procurement
HR Sourcing
SAP
Supply Chain Experience
ERP Systems
negotiation
Materials Management
Manufacturing
MRP
Contracts

Apply Now

About Company

Whitecollars

We are Whitecollars, the global Human Resource consulting and recruitment agency that supports your business growth with affordable, flat-fee recruitment solutions and tailored HR services. We help you build organizational resilience by helping you cultivate a team of extraordinary em ... View more

View Profile View Profile

AI AutoApply

Apply to 100+ jobs with one click