Brand Development Manager UAE
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Job Summary
Our client a leading international premium spirits group is looking for a commercially driven Brand Development Manager to accelerate growth in the UAE.
This is a high-impact on-trade focused role where you will drive distribution win new accounts and deliver standout brand activations across bars restaurants hotels and clubs.
If you thrive in the fast-paced hospitality scene and know how to get brands visible listed and selling this role is for you.
Key Responsibilities
Distribution & Expansion
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Segment and prioritize on-trade outlets aligned to brand strategy
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Identify approach and secure new on-trade accounts
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Support perfect store negotiations with venue owners
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Drive full portfolio penetration with focus on aperitif category
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Track KPIs for distribution growth through audits and reporting
Brand Activation
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Plan and execute high-impact activation strategies
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Partner with venues on campaigns and events
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Monitor activation KPIs and ROI
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Secure premium visibility (menus back bars POSM promotions)
Relationship Management
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Build strong partnerships with F&B leaders and hospitality stakeholders
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Collaborate closely with local distribution partner
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Deliver bartender and BA training programs
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Provide hands-on support to on-trade partners
Market Intelligence
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Monitor consumer trends and competitor activity in UAE on trade
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Provide actionable insights to internal teams
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Benchmark performance vs. competitors
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Use data to optimize route-to-market and activation plans
Experience & Education
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Bachelors degree in business Marketing or related field
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23 years experience in sales business development or trade marketing within beverage/alcohol (spirits preferred)
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Strong knowledge of UAE on-trade landscape
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Demonstrated commercial growth and activation success
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Proven negotiation and relationship-building skills
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Entrepreneurial proactive and able to work independently
Required Skills
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Excellent communication and influencing skills
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Strong time and priority management
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Hands-on problem solver with project management capability
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Strong stakeholder management across all levels
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Team player with opportunity-spotting mindset
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Proficient in Microsoft Office
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Fluent in English (Arabic is a plus)
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Passion for the spirits industry
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Strong presentation skills
Additional Requirement
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Willingness to travel when required
Key Skills
- Installation Maintenance Repair
- Intellectual Property Attorney
- Customer Service
- Cost Estimation
- ABB
- Audio Visual
