Our client a leading international premium spirits group is looking for a commercially driven Brand Development Manager to accelerate growth in the UAE.
This is a high-impact on-trade focused role where you will drive distribution win new accounts and deliver standout brand activations across bars restaurants hotels and clubs.
If you thrive in the fast-paced hospitality scene and know how to get brands visible listed and selling this role is for you.
Key Responsibilities
Distribution & Expansion
-
Segment and prioritize on-trade outlets aligned to brand strategy
-
Identify approach and secure new on-trade accounts
-
Support perfect store negotiations with venue owners
-
Drive full portfolio penetration with focus on aperitif category
-
Track KPIs for distribution growth through audits and reporting
Brand Activation
-
Plan and execute high-impact activation strategies
-
Partner with venues on campaigns and events
-
Monitor activation KPIs and ROI
-
Secure premium visibility (menus back bars POSM promotions)
Relationship Management
-
Build strong partnerships with F&B leaders and hospitality stakeholders
-
Collaborate closely with local distribution partner
-
Deliver bartender and BA training programs
-
Provide hands-on support to on-trade partners
Market Intelligence
-
Monitor consumer trends and competitor activity in UAE on trade
-
Provide actionable insights to internal teams
-
Benchmark performance vs. competitors
-
Use data to optimize route-to-market and activation plans
Experience & Education
-
Bachelors degree in business Marketing or related field
-
23 years experience in sales business development or trade marketing within beverage/alcohol (spirits preferred)
-
Strong knowledge of UAE on-trade landscape
-
Demonstrated commercial growth and activation success
-
Proven negotiation and relationship-building skills
-
Entrepreneurial proactive and able to work independently
Required Skills
-
Excellent communication and influencing skills
-
Strong time and priority management
-
Hands-on problem solver with project management capability
-
Strong stakeholder management across all levels
-
Team player with opportunity-spotting mindset
-
Proficient in Microsoft Office
-
Fluent in English (Arabic is a plus)
-
Passion for the spirits industry
-
Strong presentation skills
Additional Requirement
-
Willingness to travel when required
Our client a leading international premium spirits group is looking for a commercially driven Brand Development Manager to accelerate growth in the UAE. This is a high-impact on-trade focused role where you will drive distribution win new accounts and deliver standout brand activations across bars r...
Our client a leading international premium spirits group is looking for a commercially driven Brand Development Manager to accelerate growth in the UAE.
This is a high-impact on-trade focused role where you will drive distribution win new accounts and deliver standout brand activations across bars restaurants hotels and clubs.
If you thrive in the fast-paced hospitality scene and know how to get brands visible listed and selling this role is for you.
Key Responsibilities
Distribution & Expansion
-
Segment and prioritize on-trade outlets aligned to brand strategy
-
Identify approach and secure new on-trade accounts
-
Support perfect store negotiations with venue owners
-
Drive full portfolio penetration with focus on aperitif category
-
Track KPIs for distribution growth through audits and reporting
Brand Activation
-
Plan and execute high-impact activation strategies
-
Partner with venues on campaigns and events
-
Monitor activation KPIs and ROI
-
Secure premium visibility (menus back bars POSM promotions)
Relationship Management
-
Build strong partnerships with F&B leaders and hospitality stakeholders
-
Collaborate closely with local distribution partner
-
Deliver bartender and BA training programs
-
Provide hands-on support to on-trade partners
Market Intelligence
-
Monitor consumer trends and competitor activity in UAE on trade
-
Provide actionable insights to internal teams
-
Benchmark performance vs. competitors
-
Use data to optimize route-to-market and activation plans
Experience & Education
-
Bachelors degree in business Marketing or related field
-
23 years experience in sales business development or trade marketing within beverage/alcohol (spirits preferred)
-
Strong knowledge of UAE on-trade landscape
-
Demonstrated commercial growth and activation success
-
Proven negotiation and relationship-building skills
-
Entrepreneurial proactive and able to work independently
Required Skills
-
Excellent communication and influencing skills
-
Strong time and priority management
-
Hands-on problem solver with project management capability
-
Strong stakeholder management across all levels
-
Team player with opportunity-spotting mindset
-
Proficient in Microsoft Office
-
Fluent in English (Arabic is a plus)
-
Passion for the spirits industry
-
Strong presentation skills
Additional Requirement
-
Willingness to travel when required
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