Specialist Performance Marketing
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Job Summary
We are looking for a strong Performance Marketing Specialist with a primary focus on Paid Social to join our dynamic regional performance marketing team. The role will require a hands on approach and be execution focused. You will be working closely with the regional performance marketing team in Dubai UAE as well as the local marketing teams across MENA countries to help them grow their business on our platform.
Qualifications :
Paid Social
Creating developing and optimizing paid social campaigns for app installs and re-engagement for multiple markets and platforms (Meta TikTok Snapchat Twitter).
Supporting the Performance Marketing Ad Operations team in daily operations with a hands-on approach and working closely with the Central Paid Social team to exchange best practices insights and trends.
Working closely with the regional performance marketing team and strengthening integration with local marketing teams on growth initiatives and plans.
Managing uploading and optimizing product feeds for dynamic ads following best practices.
Conducting tests and experiments to measure incrementality and performance impact of paid social channels.
Understanding analyzing and reporting on campaign performance by identifying key KPIs and driving improvements through actionable insights.
ASO
Test track analyze and optimize keywords and rankings across app stores.
Carry out competitive analysis based on keywords app rankings and category trends.
Support the visibility of our apps on the MENA App Store and Google Play Store.
Create and implement ASO best practices to improve conversion rates visibility and downloads.
Create and maintain weekly/monthly ASO performance reporting with insights and recommendations.
Liaise with local and regional teams to support in-app events promotional content and Custom Product Pages / Custom Store Listings.
Additional Information :
Requirements:
Bachelors degree in marketing computer science or business disciplines.
Minimum 2 years of hands-on experience in Performance Marketing or Paid Social.
Working knowledge of Google Play Store Console and App Store Connect.
Strong experience across Paid Social platforms is highly preferred.
Experience working with MMPs such as Adjust Appsflyer Branch Firebase etc. is a plus.
AI-powered workflow optimization experience is a strong plus.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
As the worlds leading local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech but driven by people. As one of Europes largest tech platforms, we enable ambitious talent to del ... View more
