Job Summary

Job Objective:

The Assistant Manager Proximity Markets is responsible for supporting the delivery of social media activities for GCC/MENA proximity markets by coordinating campaign execution content delivery community engagement oversight reporting social listening and day-to-day agency/vendor follow-up.

The role ensures consistent Consumer Advocacy messaging and helps improve channel performance against agreed KPIs.

Core Functional Responsibilities & Subject Matter Expertise

Support proximity markets social media strategy by preparing inputs gathering market/channel insights and coordinating execution requirements (timelines deliverables approvals).
Assist in the rollout of proximity-market campaigns by coordinating launch checklists and ensuring required assets and platform setups are in place.
Collaborate with marketing teams by coordinating content briefs and requests consolidating feedback and ensuring timely delivery of culturally relevant content for GCC/MENA audiences.
Support content distribution by scheduling and publishing posts ensuring format compliance metadata/tagging accuracy and adherence to brand and platform guidelines.
Continuously monitor proximity market trends by tracking platform trends competitor activity and campaign performance signals and summarizing findings for stakeholders.
Support optimization efforts by flagging performance gaps suggesting test ideas (format/timing/creative variations) and implementing approved adjustments.
Support influencer and partner activations by coordinating outreach logistics deliverables posting schedules approvals and reporting in line with agreed plans.
Maintain tracking records for influencer/partner activities including deliverables timelines and performance outcomes.
Work closely with Consumer Advocacy by applying approved messaging guidelines across proximity market social channels and ensuring tone-of-voice consistency.
Support issue handling by monitoring audience feedback and escalating sensitive cases (complaints misinformation reputational risks) through agreed protocols.
Support financial oversight by maintaining spend trackers validating invoices against deliverables and coordinating with agencies to capture planned vs. actual spend.
Flag budget risks early by monitoring burn rate and sharing updates with relevant stakeholders for action.
Prepare regular performance reports by compiling platform and campaign analytics ensuring data accuracy and summarizing trends against KPIs.
Support insight generation by highlighting key learnings and observations to inform recommendations and optimization discussions.
Stay updated on platform updates and regional digital trends by monitoring new tools/features relevant to proximity markets and sharing practical implications for execution.
Maintain platform hygiene by ensuring channel setup content specifications and publishing practices follow current best practices.
Support channel performance review by maintaining performance dashboards and tracking improvements across reach engagement sentiment and community health metrics.
Assist with optimization initiatives by coordinating content tests documenting results and maintaining a log of learnings.
Support community engagement oversight by monitoring daily community activity ensuring responses meet service expectations and coordinating replies based on approved playbooks.
Track and report community KPIs (response time sentiment volume recurring themes) and escalate issues when needed.
Utilize social listening tools by monitoring key themes sentiment and emerging conversations relevant to Dubai tourism in GCC/MENA.
Identify proactive engagement opportunities by flagging trends questions and advocacy moments and proposing responses/activations.
Collaborate with agencies by coordinating deliverables and timelines consolidating feedback and ensuring outputs align with campaign goals and messaging.
Support spend alignment by tracking creative/analytical deliverables against the approved plan and documenting changes for visibility.
Support vendor selection activities by coordinating documentation and inputs as required.
Track vendor performance by monitoring SLA indicators deliverable quality and turnaround time escalating recurring issues through agreed channels.
Foster effective relationships by acting as a coordination point for updates follow-ups and approvals across internal teams agencies and external stakeholders.
Ensure smooth execution by maintaining action logs meeting notes and status updates for proximity markets social activities.

Qualifications & Experience:

Bachelors degree in Marketing Communications Digital Media or a related field.
Minimum of 5 years of experience in social media operations community management digital marketing or agency coordination (GCC/MENA exposure preferred)
Language: Arabic and English

Job Objective: The Assistant Manager Proximity Markets is responsible for supporting the delivery of social media activities for GCC/MENA proximity markets by coordinating campaign execution content delivery community engagement oversight reporting social listening and day-to-day agency/vendor follo...

Job Objective:

The role ensures consistent Consumer Advocacy messaging and helps improve channel performance against agreed KPIs.

Core Functional Responsibilities & Subject Matter Expertise

Support proximity markets social media strategy by preparing inputs gathering market/channel insights and coordinating execution requirements (timelines deliverables approvals).
Assist in the rollout of proximity-market campaigns by coordinating launch checklists and ensuring required assets and platform setups are in place.
Collaborate with marketing teams by coordinating content briefs and requests consolidating feedback and ensuring timely delivery of culturally relevant content for GCC/MENA audiences.
Support content distribution by scheduling and publishing posts ensuring format compliance metadata/tagging accuracy and adherence to brand and platform guidelines.
Continuously monitor proximity market trends by tracking platform trends competitor activity and campaign performance signals and summarizing findings for stakeholders.
Support optimization efforts by flagging performance gaps suggesting test ideas (format/timing/creative variations) and implementing approved adjustments.
Support influencer and partner activations by coordinating outreach logistics deliverables posting schedules approvals and reporting in line with agreed plans.
Maintain tracking records for influencer/partner activities including deliverables timelines and performance outcomes.
Work closely with Consumer Advocacy by applying approved messaging guidelines across proximity market social channels and ensuring tone-of-voice consistency.
Support issue handling by monitoring audience feedback and escalating sensitive cases (complaints misinformation reputational risks) through agreed protocols.
Support financial oversight by maintaining spend trackers validating invoices against deliverables and coordinating with agencies to capture planned vs. actual spend.
Flag budget risks early by monitoring burn rate and sharing updates with relevant stakeholders for action.
Prepare regular performance reports by compiling platform and campaign analytics ensuring data accuracy and summarizing trends against KPIs.
Support insight generation by highlighting key learnings and observations to inform recommendations and optimization discussions.
Stay updated on platform updates and regional digital trends by monitoring new tools/features relevant to proximity markets and sharing practical implications for execution.
Maintain platform hygiene by ensuring channel setup content specifications and publishing practices follow current best practices.
Support channel performance review by maintaining performance dashboards and tracking improvements across reach engagement sentiment and community health metrics.
Assist with optimization initiatives by coordinating content tests documenting results and maintaining a log of learnings.
Support community engagement oversight by monitoring daily community activity ensuring responses meet service expectations and coordinating replies based on approved playbooks.
Track and report community KPIs (response time sentiment volume recurring themes) and escalate issues when needed.
Utilize social listening tools by monitoring key themes sentiment and emerging conversations relevant to Dubai tourism in GCC/MENA.
Identify proactive engagement opportunities by flagging trends questions and advocacy moments and proposing responses/activations.
Collaborate with agencies by coordinating deliverables and timelines consolidating feedback and ensuring outputs align with campaign goals and messaging.
Support spend alignment by tracking creative/analytical deliverables against the approved plan and documenting changes for visibility.
Support vendor selection activities by coordinating documentation and inputs as required.
Track vendor performance by monitoring SLA indicators deliverable quality and turnaround time escalating recurring issues through agreed channels.
Foster effective relationships by acting as a coordination point for updates follow-ups and approvals across internal teams agencies and external stakeholders.
Ensure smooth execution by maintaining action logs meeting notes and status updates for proximity markets social activities.

Qualifications & Experience:

Bachelors degree in Marketing Communications Digital Media or a related field.
Minimum of 5 years of experience in social media operations community management digital marketing or agency coordination (GCC/MENA exposure preferred)
Language: Arabic and English