Regional eCommerce Insights Specialist MEWA
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Job Summary
Data Management & Reporting
- Own the collection harmonization and quality assurance of eCommerce data across platforms and markets (e.g. sales traffic conversion product availability pricing/promo content health) and regularly update dashboards and reports to provide markets with clear visibility into business performance.
- Maintain reporting structures and naming standards (SKU product campaign channel) along with the data dictionary and version control.
- Ensure compliance with platform policies and applicable data privacy standards; proactively identify and resolve data gaps or inconsistencies.
Administrative Coordination & Tools
- Analyze core KPIs (impressions CTR CPC traffic conversion rate AOV ROAS) as well as digital shelf metrics (OOS rate share of search buy box price/promo compliance content completeness).
- Surface trends risks and opportunities across platforms and markets delivering clear prioritized recommendations with expected business impact and actionable next steps.
- Support structured testing (e.g. A/B or holdout analyses where feasible) cohort views and basic contribution/attribution analyses to guide optimization strategies.
- Work closely with the eCommerce Manager to translate findings into optimization insights for markets.
Campaign Tracking & Optimization
- Coordinate campaign calendars and promotional schedules to ensure timely execution and accurate data capture (e.g. UTMs tagging platform tracking).
- Monitor campaign performance and track key metrics (impressions CTR traffic conversion ROAS) preparing periodic summaries and highlighting anomalies trends or deviations that could affect sales or customer experience.
- Partner with market teams to propose corrective actions and inform future campaign planning.
Reporting Dashboards & Documentation
- Develop maintain and continuously enhance standardized dashboards and reporting packages (weekly monthly quarterly) using Excel and BI tools (e.g. Power BI).
- Create and manage a centralized library of reports dashboards presentations and campaign documentation with proper version control for easy reference by internal teams and market stakeholders.
- Track stakeholder adoption and feedback to ensure reporting remains relevant and actionable.
Tools Automation & Continuous Improvement
- Collaborate closely with market teams and agencies/platform partners to align on data requirements timelines and deliverables.
- Provide training and enablement on dashboards templates and trackers; clearly communicate insights to non-technical audiences.
- Support the upkeep and enhancement of reporting tools and shared trackers; identify opportunities to streamline processes automate routine reporting and improve data pipelines and QA checks.
Qualifications :
- Minimum 3 years of experience in eCommerce marketing analytics data analysis.
- Strong understanding of key performance indicators including traffic conversion rates CTR AOV CPC and their role in driving eCommerce growth.
- Solid knowledge of digital marketing fundamentals including SEO paid media performance and how they influence online sales and customer acquisition.
- Proven ability to analyze and interpret data transforming it into actionable insights.
- Must be extremely proficient in Microsoft Excel and PowerPoint
- Innovative solution-oriented mindset
- Excellent communication and active listening skills
- Self-motivated and able to work independently
- In-depth knowledge of Qcommerce B&C Pureplay and marketplace platforms.
- In-depth knowledge of FMCG industry beverage industry a plus
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Sales Experience
- Crane
- Customer Service
- Communication skills
- Heavy Equipment Operation
- Microsoft Word
- Case Management
- OSHA
- Team Management
- Catheterization
- Microsoft Outlook Calendar
- EHS
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more
