Marketing Manager Footwear

We are looking for a dynamic and creative Marketing Manager with strong experience in the footwear industry. The ideal candidate must bring hands-on expertise in offline retail marketing brand activation and customer engagement strategies. This role will play a key part in strengthening brand presence driving footfall and supporting sales growth across retail outlets.

Key Responsibilities

Brand & Product Marketing

• Develop and implement marketing strategies specifically for the comfort footwear category.

• Plan seasonal campaigns product launches and retail activations.

• Ensure brand consistency across stores merchandise displays and promotional materials.

• Work closely with product sales and merchandising teams to align marketing with business goals.

Offline Marketing & Activation

• Lead in-store marketing mall activations kiosk promotions and brand visibility programs.

• Oversee POS materials window displays and in-shop branding.

• Coordinate with malls event organizers and retail partners for offline promotions.

• Plan and execute customer engagement activities sampling drives and promotional events.

Retail Performance Support

• Analyze store performance and customer insights to optimize marketing strategies.

• Monitor competitor activities within the footwear and lifestyle category.

• Work with store managers to ensure marketing campaigns drive measurable impact.

Agency & Vendor Coordination

• Manage relationships with creative agencies printing vendors and activation partners.

• Review and approve marketing collaterals visuals and campaign creatives.

• Ensure timely delivery of marketing materials across all stores.

Budgeting & Reporting

• Manage marketing budgets for the footwear segment.

• Track ROI of offline campaigns and provide regular performance reports.

• Recommend improvements based on data and market trends.

Requirements

Experience & Industry Background

• Minimum 8 years of experience in marketing within the footwear lifestyle or fashion retail industry.

• Mandatory experience in offline marketing retail activations and in-store branding.

• Previous experience working with footwear brands is an advantage.

Education

• Bachelors degree in Marketing Business or a related field.

Skills & Competencies

• Strong understanding of retail marketing and consumer behavior.

• Creative mindset with an eye for visuals and branding.

• Excellent communication and vendor management skills.

• Ability to handle multiple projects and work in a fast-paced retail environment.

• Strong analytical and reporting skills.