Social Media Communications Senior Role

Key Responsibilities

Social Media Management

• Develop and execute a comprehensive social media strategy across platforms (LinkedIn X/Twitter Instagram YouTube etc.).
  

• Oversee content development editorial calendar and community engagement.
  

• Manage paid promotions and track platform performance with actionable reporting.
  

Website Management

• Maintain and update the corporate website to ensure content accuracy functionality and user experience.
  

• Manage CMS platforms (e.g. WordPress Drupal) and liaise with developers as required.
  

• Enhance SEO performance and uphold UI/UX best practices.
  

Digital Campaigns

• Plan and implement integrated digital marketing campaigns including email marketing newsletters and paid digital media.
  

• Collaborate with internal teams and external agencies to develop creative assets define KPIs and assess campaign performance.
  

Data & Analytics

• Utilize analytics tools (e.g. Google Analytics Meta Business Suite Hoot suite Sprinkler) to evaluate digital initiatives.
  

• Produce dashboards and insights reports to guide strategic planning and executive decision-making.
  

Cross-Channel Integration

• Align digital strategies with broader brand media and PR campaigns.
  

• Ensure messaging consistency across traditional and digital channels.
  

Brand & Creative Support

• Contribute to integrated campaigns including digital print and OOH advertising.
  

• Maintain brand consistency across all digital and offline touchpoints.
  

Requirements

• Minimum 10 years of experience in digital communications digital marketing or related field within a corporate or agency setting.
  

• Proven track record of managing corporate social media CMS platforms and digital campaigns.
  

• Deep understanding of SEO paid media analytics and content strategy.
  

• Strong analytical mindset with the ability to derive insights from complex data sets.
  

• Skilled in cross-functional collaboration with internal teams and external agencies.
  

• Excellent communication writing and project management skills.
  

Desirable Skills

• Experience in brand development and multi-channel brand campaigns.
  

• Familiarity with creative software and video editing tools (e.g. Adobe Creative Suite).
  

• Knowledge of digital accessibility standards and compliance.
  

• Technical skills in basic design and multimedia content creation.