Senior Product Manager
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Job Summary
Job Sumary:
Product Manger will lead the strategic development and execution of brand and product marketing initiatives to drive sustainable business growth. You will own the brand vision champion innovation lead cross-functional teams and ensure alignment with organizational objectives. You will be accountable for delivering top-line and bottom-line targets informed by strong consumer insights market trends and competitive dynamics.
Job Responsibilities
Strategic Leadership & Target Achievement
- Develop and lead strategic plans to achieve aggressive revenue and profitability goals.
- Translate market insights into actionable marketing plans product innovations and commercial strategies.
Brand & Marketing Strategy
- Define and implement both short-term and long-term brand strategies to build brand equity and market share.
- Lead brand positioning portfolio management and pricing strategy across markets.
- Champion category vision and drive differentiated consumer propositions.
Innovation & Product Development
- Own the end-to-end product lifecycle from concept development to launch and post-launch optimization.
- Drive consumer-centric innovation roadmaps in collaboration with R&D operations and global teams.
Cross-functional Collaboration & Project Management
- Lead cross-functional project teams involving R&D supply chain sales finance and creative agencies to ensure timely and flawless execution of product and marketing initiatives.
Agency & Vendor Management
- Partner with creative media and research agencies to develop compelling communication and media strategies.
- Ensure optimal utilization of resources and alignment with brand goals.
Market Research & Insights
- Identify strategic research needs; commission and interpret consumer shopper and market studies to inform decisions.
- Translate insights into data-driven recommendations and continuous improvement actions.
Marketing Mix Management
- Oversee development and execution of all elements of the marketing mix including:
- Integrated communication strategies (ATL & BTL)
- Trade and consumer promotions
- Media strategy and planning
- Packaging design and innovation
- Pricing architecture and optimization
Performance Monitoring & Marketing Analytics
- Track and evaluate business performance sales metrics market share and campaign ROI.
- Conduct regular competitive analysis and profitability assessments to guide course corrections.
Job Requirements
- Bachelors degree in marketing Business Administration or a related
- MBA from a premier institute is mandatory
- Minimum 5-7 years of progressive experience in FMCG product management preferably in the Hair Care category with a proven track record of leading brand strategy and product innovation.
- Fluency in English is required; Arabic is a plus
- Willing to relocate to Dubai
Key Skills
- Time Management
- Data Analytics
- Analytical
- Agile
- Requirement Gathering
- Strategic thinking
- Visio
- Communication
- Problem Solving
- Market Research
- UML
- Cross Functional Teams
